Swot Analysis of Lay's Potato Chips

957 WordsFeb 1, 20134 Pages
Lay 's (known as Walkers in the United Kingdom and Ireland, Chipsy[1] in Egypt, Poca in Vietnam, Tapuchips in Israel,[2] and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay 's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. History In 1932, salesman Herman Lay opened a snack food operation in Dorset, Ohio and, in 1938, he purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company, " renaming it "H.W. Lay Lingo & Company."[citation needed] Lay criss-crossed…show more content…
The various brands do not contain any trans fats. The baked variety, introduced in the mid 90s, feature 1.5 grams of fat per one ounce serving, and have no saturated fat. Each serving has 110 to 120 Calories. Lay 's Light servings are 75 Calories per ounce and have no fat. Lay 's Classic Potato chips were cooked in hydrogenated oil until 2003.[8] Currently, the chips are made with sunflower and/or corn oil. Baked Lays are produced in cheddar, barbecue, sour cream and onion, and original flavors. Company History: Frito-Lay Company is the world leader in the salty snack category, controlling more than 35 percent of the world market in snack chips and 60 percent in the United States. Among the company 's well-known brands are five that generate annual sales of $1 billion each: Lay 's, Ruffles, Doritos, Tostitos, and Chee-tos. In addition to its dominance of the potato chip, tortilla chip, and corn chip sectors (the last of these led by the Fritos brand), Frito-Lay has major brands in other categories, such as Rold Gold pretzels, Cracker Jack candy-coated popcorn, and Grandma 's cookies. About $4 billion of the company 's overall net sales are generated outside the United States, with sales in 42 countries. Lay 's, Ruffles, and Chee-tos are among Frito-Lay 's major international brands, along with such local favorites as Walker 's in the United Kingdom and Sabritas in Mexico. Frito-Lay Company is the snack food division of PepsiCo, Inc., generating about half of the

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