Swot Analysis of Lay's Potato Chips

Proctor and Gamble, the developers of Olestra, performed a test and found that people eating typical amounts of Olestra-based chips don’t have significantly more gastrointestinal problems than people eating normal chips. The FDA is now reviewing this finding. Gladwell used this to point out that it’s entirely possible, right now, to make a French fry without many dangerous health concerns.

Takis, the perfect amount of spicy, crunchy, and flakiness. According to "Takis/ Detailed Statistics," more than 4,457 people become fans of Takis in one month. One article written by Tracie Lee from Seriousseats.com said "Holy sweet Jesus, it was everything I wanted out of a snack. It has the strong corn flavor that comes through on Fritos, but it's much more complex and satisfying with the addiction of sour lime and a big kick of spicy chile at the end." The very first time I tried Takis, I fell in love. I immediately wanted to finish the rest of the bag. I then continued to eat a bag every other day even though I knew it wasn't healthy. My friends and i used to argue about which chips were the best, either Hot Cheetos or Takis. Honestly Takis are some of the best chips I have ever had, just the way the chile rubs off as soon as you take a bite out of them or how you can hear the crunch while you chew, or even the knock of lime that appears after the first bite. Takis have almost everything someone could possibly want in a chip. They just have a certain taste and texture that makes

While thousands of people across America enjoy Doritos every day, many do not know the history behind the popular chip. All the way back in the 1960s, the original snack made its debut at a Mexican restaurant in Disneyland. The restaurant Casa de Fritos fried up extra tortillas and then added seasoning to create what would later become Doritos. Alex Foods, the producer for much of the food sold at Casa de Fritos, began producing the chips regionally after Frito-Lay saw their popularity and made a deal with the company. Shortly after that Frito-Lay began producing the chips themselves because of the overwhelming popularity. In 1966, the Doritos known today were released nationwide. While many changes have occurred over the years, such as the changing the size and shape of the chip, Doritos’ popularity has stayed consistent. Frito-Lay is now worth billions of dollars and they use some of their money to produce hundreds of ads each year.

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

Government campaigns to inform people of the dangers of a high-fat diet have caused the public to recognise that they need to watch what they eat, since unhealthy foods can lead to heart disease and obesity, as well as a myriad of other health problems. This has lead to an increase in the sales of healthy substitutes for fatty foods. Muckle chips are high in fat, and although

Tootsie Roll Industries, Inc., a niche candy maker, has often been voted one of Forbes magazine’s “200 Best Small Companies of America.” A top quality producer and distributor of Tootsie Rolls and other candy, Tootsie Roll Industries maintains a 50% market share of the taffy and lollipop segment of the candy industry, and sales have increased each year for the past nineteen years. The world’s largest

In 1927, United Biscuit Company of America was formed. By 1944, there were 16 bakeries in the network from Philadelphia to Salt Lake City and their cookies and crackers were marketed under a variety of brand names for the next 22 years.

“Simply looking at calories is misguided at best and potentially harmful because it disregards how those calories are affecting our hormones and metabolism—and ultimately our ability to stick to a diet,” according to Dr. David Ludwig, director of the New Balance Foundation Obesity Prevention Center at Boston Children’s Hospital from the “Eat Less Exercise More isn’t the Answer for Weight Loss” website. Furthermore, a bag of Lay’s chips is only 160 calories. Half an avocado (100 grams) has the same amount of calories. Between the two, the avocado is the best choice because of the many health benefits it

Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over 50 percent of the retail sales, and company officials envisage Cracker Jack can only but add to the richness of its product line and profits. Borden, because of its strategic decision to concentrate resources elsewhere, discontinued aggressive

My experiment turned out the way it did, because the Oreos had the greatest amount of fat extracted. Oreos seemed more fattening than the other foods, so it seemed like it would also contain the most fat. I expected the Doritos to contain more fat than they did, because they have flavors on them

Cosmic brownies are a confectionary product made of fudge and topped with frosting and a sprinkling of multi-colored, candy coated chocolate chips. They are a brand under the Little Debbie company that is owned by the Mckee Food corporation. The brownies are sold individually in a box of six. The current price is $1.79 and the brownies can be found at local retailers such as Walmart and Giant Food Stores. McKee Foods Corporation is a privately held and family owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee.

Cracker Jacks sales will represent a tiny part of the Frito-Lay’s business currently, however the chances are high to get the numbers high from this division if proper decisions are made. Frito-Lay is the leader in the US market concerning market share and sales volume. So they can use their advertising and marketing experience to uplift CJ. CJ should be marketed as a stackable treat which is healthy as of natural ingredients like popcorn. Marketing researchers should focus on the small children as the target market as well. By launching the different sizes and convenient packages to the customers so that they can grab it and go rather than having a box. The CJ should be made available to as many stores as possible by utilizing the same direct store delivery channels. A careful analysis has to be done to change any features like gifts in each bag and the flavor of the CJ, because that is the major point of CJ and most of the customers are attracted because of that particular features.

Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

According to Mr. Joe Magsaysay, the owner and CEO of Potato Corner, he mentioned that kids in the Philippines ages 5-12 years old will always be their primary target. And as a part of their branding, they made a mascot named “Spudster” so that it will be more appealing to kids (Our History, 2017). But until today, the millennial generation is still into flavored fries because first and foremost, they grew up together with the business that started in 1992 and they basically love french-fries as a whole (Asian Institute of Management, 2007). Indeed, French-fries are for the kids and those who are kids at heart.