Swot Analysis of Logistics Company

15634 Words Mar 2nd, 2013 63 Pages
SWOT ANALYSIS OF THE LOGISTICS PROCESS OF
SHUN YUE CEMENT COMPANY LIMITED

Thesis
JIA NI CHEN
Degree Programme in International Business
International Marketing Management

Accepted ___.___._____ __________________________________

1

SAVONIA UNIVERSITY OF APPLIED SCIENCES
Business and Administration, Varkaus
Degree Programme, option
Bachelor of Business Administration, International Business, International Marketing
Management
Author(s)
Jia ni Chen
Title of study
SWOT analysis of the logistics process of Shun Yue Cement Company Limited
Type of project
Date
Thesis
Supervisor(s) of study

05.10.2011

Pages

85+5
Executive organization

Tuula Linnas
Abstract
The objective of this thesis was to evaluate the operation of the logistics
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40
6.2 Packaging ....................................................................................................................... 43
6.3 W arehousing assessment and future strategic planning ........................................ 44

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7

TRANSPORTATION ............................................................................................................ 47
7.1 Decision strategies in transportation .......................................................................... 49
7.2 Transportation activities and risks during the development.................................... 50

8

THE RESEARCH METHOD AND DATA ANALYSIS ................................................... 53
8.1 Primary data collection ................................................................................................. 53
8.2 Interviews........................................................................................................................ 54
8.3 Questionnaire for employees....................................................................................... 55
8.4 Data analysis.................................................................................................................. 56

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ANALYSIS OF THE RESEARCH RESULTS .................................................................. 57
9.1 Findings from the interviews

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