Swot Analysis of P&G

There are many opportunities available for companies willing to venture into new, international markets. Reaching more customers and therefore, turning a larger profit are two fairly obvious reasons for companies to consider global expansion. However, the potential benefits do no end there. Expanding to international markets can hold less obvious, yet extremely beneficial appeals such as access to new and different talent pools, grander output requires great advances in efficiency, and international expansion can, in some cases, aid in “future proofing” the company.

1. Emerging retail market. Indian retail market grew by 5% in 2006, opening huge opportunities for Wal-Mart’s revenue growth, and the market was opened to Wal-Mart through joint venture. There was also existed an emerging demand of organized retailer.

Multinational operators are also examining other emerging markets like India and China. In India the consumer spending on food is ramping up

And lastly, the various opportunities that the U.S. companies might foresee are increased demand for their products and services in the two countries due to increased incomes as well as high economic growth. Companies will thus profit as a result of selling western products in the two countries. Due to the increasing rate of internet usage, in the near future, companies can sell their products via the internet; they can also constantly conduct marketing surveys in order to identify consumer taste and preference of consumers in the two countries.

SWOT analysis consists of data analysis with both internal and external factors within a business. The management tool consists of four different factors that include: strengths, weaknesses, opportunities and threats. Analysing these components allows businesses to make important management decisions to improve their business. Elements such as strengths and weaknesses are internal factors that are taken into consideration whilst being compared with other competitors (Fong, 2007). The strengths that M&S have within their competitors is their diversity of quality products and services and that they are an international company operating in many countries. Similarly they are in diverse locations within the country such as having stores across high streets and out of town retail parks (Corporate.marksandspencer.com, 2014). Having the ability to use management

As part of developing market strategies, a company should know where it is strong or slack, as well as consider past experiences and future possibilities. One such means is a SWOT analysis. The worth of this tool lies in its simplicity and clarity by scrutinizing the internal

Export and FDI (Foreign Direct Investment) increases in the future, globalization reaches higher scope, businesses have to consider these trends (OECD, 2007).

Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company.

Comprises of relevant new global markets, existing ones that are changing, important international political events, and critical cultural and institutional characteristics of global markets.

Upon analyzing P&G’s internal and external environment, the company has considerable strength in areas of research and development, while their weakness lies within their complacency to stay in markets that are mature and have steady revenues. On the other hand, there is opportunity for P&G in developing and emerging countries, as these regions are awaiting prosperity, while well-developed markets have reached their potential growth, constituting profitable threat and competitive demise. Nonetheless, P&G has a strong innovative strategy, giving the company an advantage over

Strengthening core-premium, biggest and most profitable brands such as Pampers, Crest and Head & Shoulders. Because it has so many brands, P&G contracts dozens, if not hundreds of agencies all over the world to help it manage everything from ad campaigns and events to package design and product launches, PR and displays inside Wal-Mart and other retailers. (Tadena & Ng, 2015)

It is true that businesses are competitors. The competition between businesses may be from the acquisition of raw materials, its processing and the sale of the finished product itself. P&G was a company formed out of competition. Established in 1837 in Cincinnati, Ohio William Procter and James Gamble, had the doting father-in-law who convinced both of them to establish a partnership. Alexander Norris noticed that Procter, an established candle maker, and Gamble, a soap-maker’s apprentice, both made a product that consisted of the same raw material, which was wax. Little did they know that this innovative partnership would germinate into one of the most profitable companies in the world, even surpassing GDPs of some countries. Companies like P&G not only survive but thrive on innovation, giving benefits within the business organisation while being customer-centric and expanding their long-standing involvement in developing society with radical business ideas.

The turn of the new millennium have seen an explosion into new developing markets as the BRIC countries(Brazil,India,China), South East Asia and Africa have all opened up to Western companies. This global expansion has resulted in fierce competition with European and American companies increasingly in markets that are culturally very different to their home markets.

P&G is a multinational Organization of consumer goods situated in United States. It sells products like personal care, cleaning agents, pet foods. The P&G Company is well known for its unique strategy which cares about the need of human. It not only makes its product available to its consumers but also tries to improve the life of its consumers. This strategy is more focus on its consumers wants and that is why it has an appeal to the heart of the consumer. The company has diversified its product line and also acquired other companies which have significantly contributed in the growth of their profitability.

A SWOT analysis is a useful tool to help managers of a company understand how its internal strengths and weaknesses match up with the opportunities and threats in the market (MindTools.com, 2012). The company's strengths, therefore, are in its geographic scope, its service scope and its established brand name. We can see U&L's competitors as being a firm similar, and a firm that is a specialist in one aspect of the company's business. Compared to the specialist, U&L is