Swot Analysis of Personal Digital Assitants

1287 WordsJun 12, 20096 Pages
SWOT Analysis of PDA Introduction Personal Digital Assistant is a very promising consumer technology product, having great applications in various aspects of life. PDAs have various uses in calculation, accessing the Internet, sending /receiving E-mails, video recording, typewriting and word processing, writing on spreadsheets, scanning bar codes, playing computer games and recording survey responses. SWOT Analysis of a PDA: A PDA has a number of strengths to consolidate upon, but the lack of product awareness and the highly sophisticated nature of the product prove to be the major weaknesses for it. There are immense opportunities for this product to explore due to its ability to perform a variety of functions used for providing…show more content…
Threats: PDAs have tremendous opportunities to explore in the near future but at the same time they have to counter the following threats: 1. Increased competition: The current growth experienced in the PDA market has forced many companies to enter this segment with updated versions offering most of the features and benefits absent in the previous models. Major competition results from specific devices for text and e-mail messaging competitors and companies manufacturing cell phones. 2. Downward pressure on pricing: Recent studies suggest that increased competition and new market-share strategies are forcing the PDA prices in the downward direction. As a result, the companies are not able to get the desired returns on their products due to the lower margins in the PDA market. 3. Shortened product life cycle: In comparison to other technology products, PDAs seem to be reaching the maturity stage of their product life cycle at a much faster pace. Despite a very stiff competition existing in the market, PDAs can successfully create a unique image and gain recognition among the customers of the targeted segments (SWOT Analysis of a PDA product, 2008). History of PDA: The concept of designing small hand held computers for the purpose of storing addresses and phone numbers and keeping a note of routine appointments started off in the 1980’s. PDA, also known as ‘Personal Digital Assistant’, is a handheld

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