Swot Analysis of Sheng Siong

In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity.

The launch of the iPhone in 2007 transformed the humble mobile phone from a one-trick tool for communication into a catch-all platform whose functionality is constantly evolving. The smartphone … is now a pocket-size PC,” the editors wrote. “It facilitates instantaneous personal connections that make phone

Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications.  The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally.

2) Right fitting customers and meeting there needs when it comes to cell phones and cell phone service.

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

A phone isn’t just a phone anymore. There are over 128 million people with smartphones in the US; so you are bound to see one anywhere you go. Technology is changing and advancing so fast that, it seems someone is always releasing the new and most advanced must have item. Two of the most popular smart phones are the Apple iPhone 5 and the Samsung Galaxy III. These smart phones have amazing similarities and abilities but also have stark contrast. These companies are constantly competing for new customers and for that reasons it can be difficult to decide which phone best suits your needs and lifestyle.

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

The Performance of IPhone is the highlight for a buyer to choose the phone with their lifestyle that important about a decision for overall when customer looking for product and service. According to Chen and Yang (2012, customer can select the performance of the product, including product, price, networks, system, and design, etc. To support consider decision-making when customers purchase a product or service. In our research concern by four sentences:

Customer needs: Let say all people from the different countries they talk with their parents, friends and even most of the trades are depends on the mobile phones. With the help of phone they can build a good market in the today’s businesses. For example HTC phone. It is easy to carry with you all the times rather than carrying the laptops. This phone has got all the functions as similar to laptops. It has a camera which you can use to take photos and even you can use it to scan documents.

3. It can be argues that Smartphone are increasingly becoming an everyday necessity in people’s live because of the important functions that they can do and the fact that they are all available in just one handset.

Nokia cell phones have been arranged into four different categories, according to use, price, need etc. The four categories are Multimedia, Business, Lifestyle and Connect and each category contains several different phone models. Here for this exercise, I shall evaluate these different business units in relation to the 4Ps model of marketing.

HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System, its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance

Sales will continue to grow in the smart phone market as phones continue to evolve to handle more and more features that not only provide calling services, but also computing and intranet services as well. Smart phones have become more of a standard for personal and professional use.

| ranking of various features of mobile handsets by the respondents according to their preferences