Swot Analysis of Tata Motors

1456 Words Sep 25th, 2009 6 Pages
AUTOMOBILE INDUSTRY

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TATA MOTORS

SWOT ANALYSIS

REPORT PREPARED BY:

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INTRODUCTION

Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India's largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs.

Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying into passenger cars like Tata Sierra,Tata Estate,Tata Indigo and Indica, concept vehicles like Aria Roadster and Tata
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Also because of this consumers may think the passenger cars can lack aesthetics and are more built for robustness. • According to auto experts, low cost is a stronger motive at Tata Motors that sometimes makes quality take a backseat. • The company is overstaffed and hence human resource utilization is sub optimal. • Also decision making gets a hard hit due to extensive hierarchy prevalent at Tata Motors. • They do not have a presence in high volume markets like Europe and America. • Not very high car sales volume which hampers their future plans like increasing their production and expansion.

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OPPORTUNITIES • Tata plans to leverage on the strong presence of TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. • The JV with Marcopolo will be beneficial to both companies since the latter will absorb technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo will provide know-how in processes and systems for bodybuilding and bus body design. • JV with Fiat, it is likely to gain access to Fiat’s diesel technology and to the latter’s strong overseas distribution network for its passenger cars. • Tata Motors may

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