Swot Analysis of Tata Motors

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

- There is very little focus on innovations, which is making it more difficult for Holden to keep ahead of major competition thus, maintaining the lead in sales.

In order to focus on the international car market they need to have world class standards. They should be competent enough like managing the supply chain so that they could integrate products and services both upstream and downstream

TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals, codes and agreements

Tata motors have many other challenges as they are operating in many countries they have pay attention on their regional policies and environment. In this way, an organizational issue can address quickly or promptly without any hassle.

The key partners of Tata Motors include the pre-owned vehicle brand from Tata Motors limited. It has formed multiple Joint Ventures over the years.

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

The company’s commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia, South America, Australia, CIS and Russia. It has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Italy, Spain, and the

The fundamental markets for BMW cars have been in Europe, the USA, Japan and the Pacific locale, with the business sectors of Germany and the US representing a large portion of the aggregate auto deals. Imperative markets have likewise been the quickly developing UK, and the Italian, French and Japanese markets. Deals in the USA market have been especially fruitful, as they developed by more than 8 for each penny on the earlier year to 277,000, turning into the greatest business sector for the gathering and overwhelming the Lexus brand surprisingly.

The acquisitions of both Jaguar and Land Rover has been making losses under their former owner ford motors however there was an Opportunity hidden in exploring the strong brand value and research and development eventually this opportunity was utilized to the fullest extent by Tata motors and its market capitalization now stands at 71,500 crore which is more than 3 times prior to acquisitions.

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Both very successful global companies, Tata Motors are part of the Tata Group a sprawling conglomerate with a presence across many industries. Chiquita Brands International Inc. is the global market leaders in producing, distributing, and marketer of bananas (Chiquita story). Chiquita’s global expansion came from acquiring existing businesses. Through subsidiaries and associate companies, Tata Motors increased its global footprint operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia (Tata Motors). Tata Motors is India’s largest automobile company, employing over 60,000 staff.

Tata Motors is India 's largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world 's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Cordoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors’ international footprint includes Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based

There were only a few handful of cars in the Indian market in the 1980s. Most of these were outdated models like Hindustan Motors ' Ambassador (which is still produced and sold). The only car with the latest technology then was the Maruti 800. It became very popular because of the low price, high fuel efficiency and good reliability. Since then the market has grown with The Indian automotive industry has also greatly matured. The Tata Indica was indigenously developed by Tata Motors. Another Indian manufacturer Mahindra & Mahindra also came up with its own SUVs, the Scorpio and the Bolero. These cars have proved very popular here and are also exported to the European markets. An electric car is also manufactured by a local company, REVA. Tata Motors plans to produce the world 's first air powered in partnership with MDI of France.