Swot Analysis of Wal-Mart and Carrefour

952 WordsMay 4, 20124 Pages
Susan Donoho Argosy University SWOT Analysis of Wal-mart and Carrefour SWOT Analysis for Wal-Mart and Carrefour What is a hypermarket? According to Business Dictionary that is an online business definition resource, it is a “vast self-service warehouse-cum-retail outlet that combines the features of a supermarket, department store, discount store, and specialty store in one location.” A hypermarket may also be called a hyper-mart (Business Dictionary, 2012). The multinational retailers that are analyzed in this report are considered hypermarkets. This critical analysis will communicate the strengths, weaknesses, opportunities, and threats in a SWOT analysis of Wal-Mart and Carrefour specifically in the country of China that…show more content…
This new company created a strategy to divide China into four areas where by a managing office would create a strategy for that region to grow Carrefour stores. Each manager of a store had the freedom to adhere to customers, and customers preferences in order to reflect the region it was doing business with. The management also worked with local managers on regulations (Carrefour, 2012). The overall strategy of Wal-Mart is with efficient supply chains and cost effectiveness, which translates in to savings to the consumer. Normally Wal-Mart conducts business, such as in the US, with safety and conforms to In reports about Wal-Mart, and supply chains that have been “a mess” there seems to be frustration, and confusion with senior level executives who are resigning from Wal-mart. Wal-Mart corporate is investing more money into expanding across China than it did to expand across the USA because the country is poorer, not as well off, and supply chains in China are not dependable. Lack of quality in supply chain products have caused scandal and death in some cases, cause the loss of Wal-Mart reputation currency (Associated Press, 2008). REFERENCES Associated Press. (2008, October). Walmart opens stores in china 's hinterlands. Retrieved from Associated Press: http://www.msnbc.msn.com/id/27241451/ns/business-retail/t/wal-mart-opens-stores-chinas-hinterlands/

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