Swot Analysis of Walt Disney Company Essay

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COMPANY PROFILE

The Walt Disney Company

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The Walt Disney Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

The Walt Disney Company © MarketLine

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The Walt Disney Company
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Disney XD airs live-action and

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The Walt Disney Company
SWOT Analysis

animated programs and has presence in 130 countries worldwide. During FY2012, Disney XD had 175 million subscribers globally. In addition, Disney Junior had 125 million subscribers globally at the end of FY2012. Moreover, Walt Disney's ABC Family and SOAPnet TV networks had a subscriber base of 97 million and 66 million respectively. The A&E Television Networks (AETN), part of the company's cable network operations, includes A&E, HISTORY, BIO, H2, History En Espanol, Lifetime, Lifetime Movie Network (LMN), and Lifetime Real Women. Internationally, A&E programming is distributed in over 150 countries through joint ventures and distribution agreements with affiliates. During FY2012, A&E, Lifetime Television, and HISTORY TV networks had 98 million subscribers each, while LMN, BIO, H2, and Lifetime Real Women had 84 million, 69 million, 68 million, and 16 million subscribers, respectively. Significant customer reach of cable networks operations provides a competitive advantage that is not easily replicable. The company's content, which is produced, is distributed across a wide base of subscribers around the world. The large subscriber base therefore enables higher margins for the company. The company's large customer reach also highlights Walt Disney's appeal. Such appeal facilitates better bargaining power with multi-channel video programming

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