Swot Analysis on Dating Organisations Essay

1665 WordsDec 23, 20107 Pages
Appendix Valentinos’ Case Study The following information was gained from an interview with Rudolfo, MD of Valentinos, a highly successful “Personal Introductions Agency”. Although they have been very successful and have made major investment in the Internet they are becoming increasingly worried about their market share and continuing profitability. They have asked you to advise them on their strategy and how they might further exploit technology. Their current technology was at the cutting edge 10 years ago but a lack of recent investment in this area is beginning to worry their senior management. There has always been a need for matchmakers throughout history, in all levels of society -Valentinos has successfully filled this role…show more content…
Valentinos unique combination of modern technology coupled with the personal touch has made them the world's leading and most popular agency of its kind. The Valentinos service is, of course, completely confidential. They apply the strict rules of the Data Protection Act, so a name will never appear on another company's mailing list. They take great pride in their reputation. Clients can request as many introductions as required and, for reference, on each provide a copy of the information held about them. Without charge, and at any time, clients can change any of their details or requirements to ensure that they get the most compatible matches. Valentinos experienced staff are always available to help and advise in any way they can. If, on any computer list, the client gets fewer than three introductions the next list is without charge. They can ask for just their address, telephone number, or both to be given out, and on each computer run Valentinos will automatically print out the names of the people who have been given their details since the last run. Valentinos is a computerised matching service which covers the whole of the UK. To become a member, applicants need to complete a comprehensive questionnaire which they receive in their initial information pack. The questionnaire asks a number of questions about the person and also, about the type of person they wish to meet. They are asked to indicate the areas from

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