Swot Analysis on Whole Foods Market

2356 Words Jun 15th, 2013 10 Pages
COMPANY PROFILE

Whole Foods Market, Inc.

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Whole Foods Market, Inc.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Whole Foods Market, Inc. © MarketLine

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Whole Foods Market,
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Focused growth strategy

Whole Foods Market, Inc. © MarketLine

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Whole Foods Market, Inc.
SWOT Analysis

Whole Foods Market focuses on expansion, primarily through new store openings in existing trade areas as well as new areas, including international locations. During FY2012 and FY2011, the company opened 25 and 18 new stores, respectively. During the 16 weeks ended January 20, 2013, the company opened 10 new stores. Besides, the company is also expanding in the UK.The company opened a 22,000 square feet store in Giffnock, Glasgow in November 2011, and plans to open a 20,000 square feet store in Richmond, London in 2013. Further, the company estimates to open 32–34 stores in FY2013 and 33–38 stores in FY2014. The company 's strategy to grow through identical store sales growth, acquisitions and new store openings has enabled it to grow at a compounded annual growth rate (CAGR) of 26% during 1991–12. Since the natural foods retailing industry is highly fragmented and comprises many small local and regional chains, growth through store expansion provides the company access to desirable markets, apart from enabling it to expand its reach to a wide customer base and diversify its revenue streams. Strong focus on right sizing of stores Whole Foods Market is focused on the right sized store for each location. During 2008–09 recession, the company downsized 20 leases by an average of 13,000 square feet each. The company reduced approximately 1.4 million

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