Swot Analysis: the Fitness Center Industry Essay

1569 Words May 1st, 2015 7 Pages
SWOT Analysis: Fitness Centers Industry
Courtney Albertson
PHL/320
30 March 2015
Matthew Hazlett

SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT
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The internal factors, the strengths and weaknesses, of the fitness center industry are that of similarity.
The fitness center industry has strengths in numbers, certainly; with a $78 billion revenue world-wide and an astounding 140+ million members, the industry definitely has a positive cash flow, and incoming consumers (Franchise Help, 2015). For the large, name-brand franchises, they have strength in their business due to their adequate amount of space to provide all that a consumer may
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