Swot And Pest Analysis Of Michael Kors's Parent Company

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

This report will be about my chosen business Tesco. I will talk about the recruiting and selection process of Tesco. I chose Tesco because Tesco is one of the biggest supermarkets and they exist long time ago and they have been successful. Tesco has more than 250 employees so it is counted as a large business. Tesco was found in 1919 by Jack Cohen. Tesco on his first day made profit £1 from sales £4. Tesco’s brand appeared in 1924. Tesco has also bank, insurance company and petrol stations. Tesco have 476 000 employees so it is large business because is also international business. Tesco is a PLC company which means they are public limited company (they can sell shares to the public) and they have unlimited liabilities.

I increased bids for celebrity sponsorships in an attempt to win the bid over D Company. Additionally, I increased production of private label brand in order to try to take market share away from D Company.

For years, Louis Vuitton enjoyed high profit margins from the luxury market in Japan until other competitors such as Prada and Gucci entered the market. Counterfeiting also became a threat to the firm’s brand by satisfying consumer demand at lower prices. Other external global environmental problems included highly priced products, limited availability in stores only, and a heavy dependency on the Japanese market (Pearce & Robinson, 2013, p. 14-18). Moreover, “the after-shocks of the global recession were a threat to Louis Vuitton’s luxury business in Japan”, and Japanese women became less interested in the brand’s products (Pearce & Robinson, 2013, p. 14-18). Alternatively, Louis Vuitton could “reinvent itself and regain what used to be its well-attested

Whenever it comes to shopping places in UK, what can be the name that suddenly flashes in your mind ? Is it Morrisons, Sainsbury’s or Asda ? .. Yes you’re right we’re missing something over here and that is “Tesco”.

Brand Building: They began to build a brand, which in the eyes of the people it looked like high class, elegance, luxurious, safest and least affordable for people with a lower-middle economic status or low.

The preferred method of staff recruitment is by using the online application facility at www.DIY.uk. You must create a user account to access the system. Here you can find current vacancies and view job descriptions. A detailed application from must be completed and there is a facility to upload your CV. You can apply for an existing vacancy or depending on your profile supplied; you will be notified of future vacancies as they arise.

Uniqlo is a retail industry which sells high quality casual wear at cheap and affordable prices under the company name of FAST RETAILING CO., LTD. It dominated the world with its presence and as of 2015 it has opened over 1’400 stores in 16 markets worldwide including big economy countries like China and The United States. Other than its flagship stores, they have delved into E-Commerce websites bringing in more profits. Due to the number of stores opened and popularity it has gained it has a big group of workforce of over 30,000 employees. (uniqlo.com, 2015)

This paper will discuss the macro environment of the Kroger Company. Using the PESTEL analysis political, economic condition, sociocultural forces, technological factors, environmental forces, legal and regulatory factors will determine which of the six components of PESTEL are most relevant at present. The five forces model will decide which of the five forces is giving the company its strongest competitive pressure. The VRIN test will determine the company’s sustainable competitive advantage by examining their tangible and intangible resources. Conducting a SWOT analysis will show the company’s strengths, weaknesses, opportunities and threats will determine how the company should move forward (Bethel University,2017).

The company I am presenting is Nike which was founded in 1965 by the athlete Phil Knight. Nike is a well known brand which is selling its products worldwide and has 36% of the market share.

For my own artist paper, I chose to study the French fashion house, Christian Dior SE. During the past seven decades, Christian Dior has transformed its brand from just another high end fashion house into a name synonymous with wealth, sophistication, power, dignity, and prestige. Christian Dior stands in a league of its own in our culture. It’s a mega brand with major influence over fashion and business. Instead of spending hours hunting down financial records and hiring practices for a smaller house, Christian Dior appealed to me because of their long history, easily accessible records, and publicly traded status meaning they would have long reports outlining all the companies numbers for a given year. Christian Dior is also the majority owner of the luxury holdings company LVMH, with a 40.9% controlling share and 100% ownership of Christian Dior Couture (CITATION).

Aldi does not have a published vision or mission statement. However there is a clear set of values and business philosophy which they adhere to. This philosophy is outlined by the statement which it continuously uses, ‘Top quality at incredibly low prices – guaranteed’. In its small levels of advertising Aldi elaborates on this philosophy by stating its five main principles; huge savings, excellent quality, outstanding value, superb specials and buy with confidence. These five principles were quoted as the ‘Aldi Pledge’. This outlines there key values namely to offer their customers high quality products at low prices. This is achieved by their low cost operations, which is well known and evident throughout

1. A brief history of the brand: origins, key stages in its growth , etc.

The cost of production of furniture are pretty low at the moment and so, new competitor will surface and it don’t take as much money as it did in the past to set up a furniture company. Economy recession is another factor that will threaten IKEA status as lesser people will be spending their money to replace their existing furniture.

PESTEL analysis is a method used to study macroeconomics - the macroeconomic environment of an enterprise. Otherwise, it is called the general segmentation of the environment. It defines the basic spheres of the environment, which are areas that have a crucial impact on the functioning of the organization. Also marks the future strategy of the organization through an in-depth analysis.