Swot Australia

Foreign and domestic tourism is an important component contributing to Australia’s economy. The major tourist attraction sites in Australia include the coastal towns of Melbourne, Sydney, Brisbane, Perth and Adelaide. The nation is known worldwide for beautiful tourist attraction sites such as the Great Barrier Reef, the Sydney Opera House, Outback- a vast interior wilderness desert and wild sanctuaries like kangaroos and duck-billed platypuses (Buckley, etal, 2000, pp.27-45).

Also you can’t forget tourism which is a huge contribution to Australia’s economy. With having millions of tourist each year the tourism has converted Australia to a vacation paradise with its sandy beaches and excellent foods visiting Australia is a one in a live time experience that you will never forget. Today it is said that approximately 5 to 6 million visit

The number of trips taken by Britons overseas has declined by 12.6 million, from 69.4 million to 56.8 million between 2007 and 2011, according to the research by Travelodge. This means that 5.9 million holidays and trips have come out of the market altogether when the number of domestic holidays and trips are factored in. This is shy of the government’s stated ambition for domestic trips to replace the number of missing overseas trips, the report says. However, the analysis shows that ‘staycation’ breaks were up by 5.6% as the recession proved that holidays are an essential rather than a luxury. UK city breaks account for 23% of domestic tourism but seaside towns are in decline by 5%. Total tourism revenue was up 12.6% to £40 billion between 2007-2011 against the general economy up 8%. Employment numbers in tourism have bucked the wider trend, thanks to strong growth in 2011 when 120,000 new jobs were created. The UK’s appeal as a tourist destination endured during the double dip, with overall visitor numbers up by 3.1% to 157.4 million, the report shows. Staycations form the backbone of the tourism economy, with domestic trips and holidays increasing by 5.6% to 126.6 million.

There are large economic consequences on the economy of Bali. One significant impact on Bali is the foreign exchange earnings. Tourism is the fourth-largest income earner for Indonesia at around US 5.5 billion (2003). Tourism is very labour intensive, with the influx of tourists more services are required thus leading to more creation of jobs, even though it increases job opportunities and higher paying jobs,

The decision to focus on the domestic market was heavily impacted by the decreasing number o international tourist. A thorough evaluation revealed that three main contributing factors to the decline in international visitation were the strength of the Australian dollar, International financial factors and competing international theme parks.

Refer to the economical status of Australia status through last 5 years, Australian government as the leader of Australian aboriginal tourism direction is now concentrating in promoting domestic travelling among Australian

The travel and tourism industry is one of the world's largest industries with a global economic contribution in 2016 alone of over 7.6 trillion U.S. dollars (Facts, 2017). Over the past six decades, tourism has experienced continued expansion and diversification to become one of the largest and fastest-growing economic sectors in the world (http://www.e-unwto.org/doi/pdf/10.18111/9789284418145). With this exponential growth, there is a need to harness this potential to benefit all stakeholders involved, from local communities to global corporations. According to Tourism Research Australia (TRA), tourism in 2016 brought in over fifty-three billion dollars into the Australian economy (***fact sheet in Excel). While this represents over three percent of the total GDP of Australia, it is hard to delineate how much of this revenue is attributed to cultural tours and experiences provided by Indigenous Australians. For Indigenous Australians, this new avenue has potential to create job opportunities as well as revenue, but also may contribute to problems brought into effect by the mandating of professional standards. While latent prospects are present, the ability to balance between cultural preservation and mainstream Australia will prove to be a difficult undertaking.

Visitors from these countries predicted to have more than double in the coming years as well as double of their spending in travel. This is a good opportunity for Australia tourism industry to enter into the five market in order to boost the tourism in Australia. People in five of these countries are going up to middle class with the rising of spending which the growth of travel out of their countries can be foreseen. So, we will need to find out and know the demographic, psychographic, economic condition, political and environmental of these countries, as they are all different. Through the partnership of Tourism Australia and UNWTO, they hope that the related sectors are able to understand more about the five-targeted countries in Asia and gain competitive advantage through the report that has been

Tourism plays an important role in the economy of a country. It is also one of the strongest drivers of world trade and prosperity. However the correlation between terrorism and tourism is undeniable. There are number of cases where it is visible that the terrorist attacks have caused a number of problems for tourist activity in a country. Places such as airports are not free from security breaches, therefore a set of new security measures have been implemented by the International Air Transport Association and the International Civil Aviation Organization (Beirman, 2011).

Evaluation of the NSW Aboriginal tourism sector capacity to respond to increased domestic consumer demand for Aboriginal tourism

Economic factors include the operation in tourism and hospitality industry. Such factors can influence the expenses and revenues of the organisation that are working in tourism and hospitality industry. The prices of raw material, inflation rate and product prices also impact the industry. Exchange rates and rate of interest greatly influences the industry. The financial recessions all around the world has led to reduce the purchasing power of the tourists and customers. Thus, therefore, the overall revenues generated from tourism and hospitality industry impacts the financial

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

Even though technically Australia has not fallen into recession, posting yet another quarter of GDP growth in the June quarter of 2009 it is still feeling the effects of a fall in demand, some areas effected more than others. An example of this is the ‘cancellation of first class fares on 3 of Qantas’ long haul services between July 6th and October 31st‘(Platt, 2009). The reasoning for this is simple according to the International Air Transport Association (IATA) “business and first class (fares) dropped 19 percent in March”(Platt, 2009) , this is in contrast to an 8 percent decline in economy fares; a clear result of people

As can be seen, the macro environment has had a significant impact on the tourism industry during the 2000s. The key factors affecting tourism negatively would be the political, social and

The state of the industry since September 11, 2001 is as follows: Airlines have experienced two point one billion in losses and more than one hundred thousand layoffs. Employment domestically has experienced a ten percent drop in demand and employment globally has experienced a thirty percent drop in demand. Hotels have experienced a two billion dollar lost in room revenue and meeting room and convention industry has experienced a one billion dollar loss. As a whole the entire Travel and Tourism industry have experienced an enormous drop in revenues.