Swot: Coffee and Starbucks Global Quest

1160 WordsAug 12, 20125 Pages
SWOT Analysis Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? Case provided in the Course Materials section. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the University’s Online Library collection, and be formatted according to APA style as…show more content…
In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD. * New products and services that can be retailed in their cafes, such as Fair Trade products. * The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. * Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. Threats. * Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future? * Starbucks are exposed to rises in the cost of coffee and dairy products. * Since its conception in Pike Place Market, Seattle in 1971, Starbucks ' success has lead to the market entry of many competitors and copy cat brands that pose potential threats. Our Starbucks Mission Statement (how it reflects on the Seven S frame). Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives

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