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General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

The new division will draw more customers to the business, whether it is to utilize the online virtual program or become a member of the gym, because Anytime Fitness commitment to provide consumers with schedule flexibility, at an affordable cost, and be an exciting new experience.

Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

The Rock Fitness Center has decided to introduce new programs to appeal to a wider audience, particularly the Baby Boomers. Our goal is for everyone to be active. Therefore, we have chosen to offer these new programs, aerobics and strength training, as an incentive for people to want to begin or continue to exercise. Many people are becoming less active with modern day technology, but we hope to counteract that trend with our new programs. Particularly, we chose to implement these programs for the Baby Boomers. It is important to have programs for this age group “because people ages 55 and older are the fastest-growing health club membership group- having increased 411 percent since 1990” (Milbrand 2009). Furthermore, it is important to introduce new programs to appeal to the baby boomer audience to benefit the gym and the clients.

They have established a strong understanding of their target audience and gear many of their programs towards these audiences to create a larger pull. Separate Women-Only Clubs have been formed in Loblaw’s Superstores across Canada offering women workout sessions seven days of the week, scheduled throughout the day ranging from a 15 to 60 minute workout (GoodLife, Group EXercise, 2011).

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

The threat of new entrants is also high with regards to new facilities being built daily in different parts of the city to lure in customers. The negative effect this will have on our facility is, we will have to compete with all other gyms and memberships. Our newly remodeled fitness facility with the latest technology will be a competitor for the new and upcoming facilities. The supplier power is neutral and has a medium impact on the facility. Yes, this will still effect our strategy in finding the most qualified instructors who are comfortable with teaching in a new generation of technology based customers. The instructors will have training on all technology being implemented into each classroom and the effects it should have on our customers. We are hoping the customers will provide feedback on how the technology has either complemented their workouts or if they prefer to opt out of using the technology.

Almost everyone aspires to be successful; however, most people do not know how to achieve it or clearly define up front what success means. Success is more than just the accomplishment of a goal or purpose; it is appreciating yourself, loving what you do, and enjoying how you do it. Joshua Love, president of Kinema Fitness Center, is a prime example of a successful individual. The purpose of this essay is to determine if his article, Why You Shouldn’t Build a Corporate Fitness Center Without a Strategy, is a reliable source for research. In order for any business owner to be successful, they are required to retain profit from the sales or services they provides. A fitness center business owner determines profitability from the number of members they provide services to. This article discusses the importance of developing an effective strategy to maximize the amount of members for a new fitness center. There are a few issues I found regarding this article; nonetheless, after analysis, I have come to the conclusion that it is a reliable source that I would use in my own research. There are several supporting factors for my reasoning. First is the fact that Love’s accomplishments in the fitness and business field deem him a creditable source for this type of article. Joshua also does a phenomenal job presenting an effective argument that is supported by numerous facts. Another reason I found this article to be a reliable resource is the way the author presents

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

An on-site fitness center for Texas Instruments will prove to be advantageous to the company as well as its employees. Studies show that employees who exercise regularly are more productive, efficient, and pleasant to work with. Texas Instruments has the capability to increase employee retention, recruitment, and revenues by investing in a fitness center through Health Fitness Corporation.

The purpose of this research is to study if the investment of onsite fitness service is worthy to do and how the on-site fitness center can benefit employee and employer, both in the short term (the same day), and in the long term (for years and decades).

| -4 fitness centres located in the Australian cities with major population.-11 years in Cairns, 8 year in Brisbane and 5 year in Melbourne and Sydney enough time to be recognized.-The business is operated on best business practice and complies with all legislative requirements, local by-laws and is registered with the national body.- Cairns Fitness Centre was built on land purchased.-Modern and well equipped fitness centres-Much time is invested in training the Centre staff to upgrade their professional skills and in customer service to foster a loyal member base.-Classes are innovative and varied with regular changes to routines and activities.- Facilities such as showers, toilets, lockers