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SWOT and Strategy Evaluation: Fitness Centers Industry Amberly Locke PHL/320 September 14, 2015 Carolyn Harrison It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be…show more content…
Though, those “resolutions” soon fade away, and well, memberships are often times not renewed. The final weakness of the fitness center industry, is that of trend; again, it is no secret that in today’s society, it seems as if everyone is “going to the gym” and getting healthy, but what happens if or when that popular trend fades out? The external factors, the opportunities and threats, of the fitness center industry are where we find our strategic tasks and goals of the industry as a step toward the future. First, the opportunities of an industry are anything that is a possibility to improve and move that industry in to the future, all while giving competitive businesses an edge over the other to sway consumers one way or another. The opportunities of the fitness center industry mingle with the threats of the external environment they also face; however, with the right strategies and goals in place, both the opportunities and threats can hold an advantage and work in the industry’s favor. An opportunity that lies in front of the fitness center industry is that the current business of fitness is trending world-wide, it is a “get fit” society right now; with that personal trainers, group fitness courses, and children’s fitness courses are all opportunities to the industry. Alongside those, sales and marketing via the Internet,

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