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Established in 1837, Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents, abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household 's sundries and personal care products. It 's marketing strategies and judgements towards different markets stand out to the competition. Extensive marketing research and testing are "trademarks" that distinguish P&G in the industry. "Internal operations at P&G are described as thorough, creative, and aggressive by some, and slow, risk

Procter and Gamble Corporation was founded in 1837 in Cincinnati. The corporation was founded by William Procter, who was a candle maker along with his brother-in-law Gamble, who was a soap maker. Their combined venture sparked one of the most powerful and influential companies in America which is later called Proctor and Gamble. Their first product was introduced in 1879. It was an ivory Soap. In the Year 2013, they have a net income of 11.31 billion U.S. dollars, total assets of 139.26 billion U.S. dollars, and a total equity of 68.06 billion U.S. dollars. The company’s products are divided into groups: beauty and grooming, and household care. The company has a target market of the customers from the middle up class. They also

Proctor and Gamble® was founded in 1837 by William Proctor and James Gamble in Cincinnati, Ohio. Today the company is the world’s largest producer of consumer goods with over 300 brands in over 180 countries. The company has a significant advantage over its competitors because of market position and brands that everyone knows such as Tide®, Pampers®, Gillette®, Olay® and many more.

Procter & Gamble has strong brands to its name. The company boasts 24 billion dollar brands. It also claims 50 leadership brands that contribute 90% to its overall sales and profit.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

Demographics— Proctor and Gamble is one of the largest consumer product companies in the world. They registered in the 2004 fiscal year global sales of $51.4 billion in the segments of fabric and home care, beauty care, baby and family care, healthcare, and snacks and beverages. The products in these

The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.

product segments – Oral, Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG), Johnson & Johnson (JNJ), Church Dwight & Company (CHD) and Clorox & Company (CLX).

The industry and the sector can be classified as being in a mature state. Despite this, many companies in the sector are able to achieve higher profit margins due to strong brand name recognition, innovative products and good marketing techniques. A trend observed in this industry was to focus on primary strengths rather than on diversification strategies, which was the case in 1990s. This allowed many companies to sell off their non-profitable businesses and for others acquiring of cash cows. Procter and Gamble followed the suite when it acquired Clairol.

Procter & Gamble’s mission and vision statement is profoundly stated within what the company refers to as their statement of purpose. The statement defines the company’s current and future direction, including their shared image in producing quality products that commit to the well-being of all individuals and communities alike. For nearly the last two decades, P&G has been establishing themselves in various marketplaces around the world, and expanding their product mix in accordance to consumer tastes. However, as the consumer goods industry continues to evolve, so do changes within P&G’s organizational structure, including the need to divest or cease many of the company’s brands to reduce costs and improve operational efficiency.

Strengthening core-premium, biggest and most profitable brands such as Pampers, Crest and Head & Shoulders. Because it has so many brands, P&G contracts dozens, if not hundreds of agencies all over the world to help it manage everything from ad campaigns and events to package design and product launches, PR and displays inside Wal-Mart and other retailers. (Tadena & Ng, 2015)

Currently, Proctor and Gamble is an international organization. In 1980, the Proctor and Gamble have increased fourfold the amount of consumers they serve with their various brands, which equals at least five billion individuals around the world. Proctor and Gamble now have operations in more than seventy countries and its products are sold in over 140 countries, making Proctor and Gamble one of the biggest and most successful consumer goods companies in the world.

Procter & Gamble Co. (P&G) is the world’s largest consumer packaged goods company headquartered in downtown Cincinnati, Ohio, United States. It was firstly originated by William Procter and James Gamble on October 31, 1837. P&G has more than 80 brands which dominate the market. The products include cleaning agents, personal care products and pet food. For 178 years, P&G has set foot in more than 180 countries worldwide. P&G recorded $83.1 billion in sales in 2014. The growth in sales always increases in rapid and steady state annually. Fortune, an American business magazine has also surveyed that P&G was listed as the top 20 most admired companies among the business people and number one among the industry (Fortune, 2007).

While non-investors may not be too familiar with Proctor & Gamble (PG) they have probably heard of one of its many subsidiaries which include Pantene, Old Spice, Head and Shoulders, Gillet, and Crest to name a few. For the most part, P&G competes in the consumer products retail industry. Since its founding in Cincinnati, Ohio in 1837, the company has grown tremendously and today it operates around the globe.

Procter and Gamble Co. also know as P&G, is an American multinational consumer goods company, founded by William Procter and James Gamble. Its products include cleaning agents and personal care products. It has in its kitty global brands such as Ariel and Tide in the Fabric care segments and Head & Shoulder, Pantene and Rejoice is the Hair care segment. For this case study selects P&G Company as it has an important role in the consumer segment products. As P&G was a popular company, the financials statement shows better performance in the previous year.