Swot: Health Care and Community South Medical Essay

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Running head: S.W.O.T S.W.O.T. Situational Planning Strategy Lisa Martinez HCA 340 Managing in Health & Human Services Instructor: Ken Feifer Date: Feb, 18, 2013 S.W.O.T S.W.O.T Situational Planning Strategy “SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose to…show more content…
I will also describe how each of these correlate to the overarching issues confronting Community South Medical Center. As the C.E.O., I will also make a decision about the issues confronting Community South Medical Center and do I wait another year or take care of issues now? I will discuss the management team and their responsibilities and I will discuss some of the market trends I can identify in this area and how might they affect Community South Medical Center. First of all, as the C.E.O. of the organization, I strongly feel that one of the needs of the Community South Medical Center is the shortage of clinical staff including registered nurses, respiratory therapists, and medical technologists. One of the strengths that this organization has is it has a positive bottom line and is striving to enhance health services for the population it serves. Right now, the population is predominantly elderly people. One of the weaknesses would be that the patient care mix has shifted in the last three years and its reimbursement source is currently: 25% Medicaid (up 20%); 35% Medicare (down 12%); 25% employer sponsored health insurance(unchanged), 8% managed care (down 20%), 4% private pay (unchanged) and 4% no-pay (up 25%). One opportunity for this need is to keep supporting new program developments because there is an abundant
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