Swot Of Burger King

1311 Words6 Pages
SWOT ANALYSIS
Introduction:
SWOT Analysis is a useful technique for a company to understand its Strengths and Weaknesses, and for identifying both the Opportunities available to the company and the Threats it faces. The reason SWOT is particularly powerful is that, with a little thought, it can uncover opportunities that can be easily exploited and by understanding the weaknesses one can eliminate threats to the firm. More than this, by looking at the competitors of the firms using the SWOT framework, one can start devising strategies that could help the firm distinguish themselves and successfully compete in the market.
Following are the four pillars of SWOT analysis:
• Strengths: characteristics of the company that give it an advantage
…show more content…
Strategic planning
2. Product evaluation
3. Competitor evaluation
4. Brainstorming
5. Workshops, etc.
SWOT ANALYSIS FOR BURGER KING IN INDIA:

Burger King is one of the leading fast food chains worldwide. It has a variety of food like burgers, French fries, milkshakes, etc. Recently, this popular brand is introduced in India. So, we decided to do a swot analysis of burger king and its competitors. Burger King India Pvt. Ltd. is a joint venture of burger king Asia-Pacific and Everstone capital, an India focused investor with dedicated private equity and real estate funds.
The company opened its first Indian restaurant at a good location in the country’s capital, New Delhi, with a plan to open 12 outlets across Mumbai and New Delhi over the next 60-90 days. Burger King restaurants in India will be equipped with two product lines: vegetarian and non-vegetarian products — both with different managing staff.
Burger King believes that India could become one of its largest international markets. However, Burger King is a late entrant in the country, with other restaurant chains such as mcdonalds and Starbucks already present in this crowded market for a long time
…show more content…
Burger King is second to McDonalds and other restaurants in competition are fighting for market share by increasing number of stores and increasingly healthy food choices at their restaurants.
• Cultural differnces and religious beliefs in India influence the mass to a great extent so the main products like the whooper which is made of beef will not sell here which can cause great loss.
• Complex tax structure and changing government policies make it tough for new entrants to prosper.

SWOT ANALYSIS FOR MCDONALDS IN INDIA:

Helpful for Mcdonalds Harmful for mcdonalds
Internal Factors Strengths:
• Flexibilty and innovation in products.
• Excellent supply chain management.
• Affordable Prices.
• Centralized customers support service. Weakness:
• Limited menu.
• Inefficiency in home delivery.
• Harmful packaging material leading to global warming.
• It has not yet accomplish going on the trend of organic food.
External Factors Opportunities
• Expansion as India is a huge market.
• Improved home delivery.
• Environmentally friendly packing.
• Growth in the fast food industry. Threats:
• Changing customer preferences.
• Religious and political confrontation.
• Competition from local food

More about Swot Of Burger King

Get Access