Swot & Pest Analysis on Hotel Industry

2279 Words Aug 10th, 2010 10 Pages
INTRODUCTION
OVERVIEW OF HOSPITALITY INDUSTRY
Hospitality is considered as a service industry, serving the guests with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of the major trends followed in Indian culture since decades. In India, the guest is treated with utmost warmth, full respect and providing the best services.

The industry trend shows, that Hospitality is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridian, Four Seasons Regent, and Marriott International are already established in the Indian markets and are still planning to expand more.

Scope of the Report
• Provides the top
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• The STAR Hotels in the category of 3 Star and above, focus on their efforts of promoting their brand globally through ads and other promotions.
• Ad focus of all the hotels is mainly on attracting new and retaining the repeat customers leading to 98% of the ad direction and only 2% aim at new clientele. SWOT ANALYSIS
SWOT Analysis helps to understand the company’s key business structure and operations, history and products, and provides a brief analysis of its key revenue operations and strategic approach.

STRENGTHS
• A very wide variety of hotels is present in the country.
• There are international players such as Taj Group and Oberoi Group operating their chain of Hotels in the Market
• A manpower cost in the Indian hotel industry is one of the lowest in the world.
• India offers a readymade tourist destination with the resources
• Natural and cultural diversity
• Demand-supply gap
• Government support
WEAKNESSES
• Hotel Industry is heavily staffed in India
• Slow Implementation
• Only limited Value Added Services
• High Tax structure in India
• Prone to security and social unrest issues
• Only 97,000 hotel rooms are available in India today
• Environmental or Seasonal Issues
• Industry Regulations

OPPORTUNITIES
• As per long-term prospects, the hotel industry in India has potential for growth
• Rising income
• Service preferences
• Bring