Swot Starbucks

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Strengths Strong brand image Starbucks is a global brand. High quality products and a consistently-positive consumer experience have helped the company build a strong brand image. Starbucks, for instance, was ranked 91st in the 100 Top Brands 2006 ranking of BusinessWeek and Interbrand, an international branding consulting firm. The BusinessWeek-Interbrand combine valued the Starbucks brand at $3,099 million in 2006, up from $2,576 million in 2005. Starbucks uses innovative and cost effective marketing strategies to build its image including billboards, freestanding inserts in newspapers products and samplings, as well as innovative schemes such as paying for a day of free parking in a downtown area. Strong brand image helps the…show more content…
The Korean firm will import US-produced bottled Starbucks Frappuccino coffee drinks. Starbucks entered Brazil and China in late 2006. The coffee market in Brazil and China are expected to grow by 11.4% and 38.9% respectively during the 2007-2010 period. In addition, Starbucks proposes to enter Russia. The company with its joint-venture partner, M.H. Alshaya, intends to open its first store in Moscow, Russia in the fourth quarter of fiscal 2007. Russia is one of the fastest growing economies in Europe. Economic growth combined with growing coffee consumption and popularity of western brands make Russia a key opportunity for Starbucks. The company intends to enter India through a joint venture. The coffee market in India is expected to grow by approximately 12% during the 2007-2010 period. New markets diversify the revenue base of the company. Hear Music Label Starbucks and Concord Music Group formed a new record label, Hear Music, in March 2007. Hear Music Label will form relationships directly with artists and distribute recordings at Starbucks locations as well as through traditional music channels. During the same month, Starbucks and Concord Music Group announced that Hear Music 's inaugural CD release will be from music legend Paul McCartney. The album is slated for release early this summer and will be available at all traditional music retail outlets and

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