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Ikea Swot Analysis Essay

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INTRODUCTION -------------------------------------------------------------------------------- 4
Case study of IKEA ----------------------------------------------------------------------------- 5 - 6
* Introduction of Company
SWOT ANALYSIS of IKEA ------------------------------------------------------------------- 7 - 8
EXTERNAL ANALYSIS (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10
* Explanation of General Environment
* Political Forces
* Economic Conditions
* Socio-cultural Conditions
* Technological Changes
* Environment Factors
* Legal Factors
EXTERNAL ANALYSIS (COMPETITIVE ENVIRONMENT) ------------------------- 11 - 13
* Intensity of rivalry among competitors
* The threat of new entrants
* The …show more content…

The SWOT analysis allows the firm to analyze the internal and external factors that can influence the organization’s success. (Gomez- Meija & Balkin, 2011)

| Strengths | Weaknesses | Opportunities | Threats |
|Owns their own restaurant and |Not durable as compared to other|Growing demand of eco friendly |More competitors |
|market hall |home furnishing company |products | |
| Affordable |Not appealing to the older |Growing demand of lower priced |Economy recession |
| |generations |products | |
|Eco friendly products | |Younger generations looking for | |
| | |more unique and innovative | |
| | |products | |

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