Swot and Pestel Analysis of an Organisation of Your Choice. British Airways Plc

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HAMILTON COLLEGE LONDON

Association of Business Practitioners (ABP)

Assignment
In
Strategic Management & Business Planning (SMBP) Assignment
Assignment Topic: SWOT and PESTEL Analysis of an organisation of your choice.

Submitted by: Jon Jon Villanueva 18786/PGD/110786

Submitted to: Mr. Fayyaz Alam Instructor

Submission date 17th of June 2011

Table of Contents Table of Contents ................................................................................ 1
Executive Summary ............................................................................ 2
Introduction ....................................................................................... 3
Companys Overview
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In 1924, this was the time that AT&T merged with four fledgling British Airlines to form Imperial Airways Limited. (Curtis, et al. 2003) In 1935, It was formed and privatised owned British Airways limited which few small air transport companies started flights and been merged. In 1939, Imperial Airways and British Airways were handled by the British government to form as British Overseas Airways Corporation (BOAC).

In 1950’s BOAC first introduced a direct flight from United Kingdom to Johannesburg, South Africa. In 1958, BOAC introduced a first transatlantic transport service, using two airplanes named Comet simultaneously flying between London and New York. In 1960’s, other different British transport airlines started competing and having the same services as British Airways do. In 1970’s, BOAC and British European Airways (BEA) joined forces to provide more route service to the customers. In 1974, BOAC and BEA merged to form British Airways. In February 1987, British Airways was privatised and many people have bought the shares for investment. In February 1999, because of the success, BA made an Oneworld® alliance and maximises the connection to airline companies around the world. These are Aer Lingus, American Airlines, Cathay Pacific, Finnair, Iberia, and Lan Chile. (Curtis, et al. 2003)

Company’s Overview

This Strategy and objectives

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