Swot and Pestel on Ferrero and Morocco

In the SWOT analysis, the strengths, weaknesses, opportunities, and threats will be discussed. These would include employees, competition, global marketing, and the repercussions that

Every company has a set of strengths, weaknesses, opportunities, and threats. Even Foot Locker with its dismal situation in the United States still has strengths and opportunities. When doing any type of company analysis these categories need to be considered for they can be a clear indicator if this particular organization has a possible future. SWOT analysis involves specifying the objective of the business venture

The period was World War II there was a shortage of cocoa at the time; Mr. Pietro Ferrero, a pastry maker founder of the Ferrero company thought that using hazelnuts and mixing it with skim milk and a little of chocolate would be a good way to appease the short supply of cocoa by allowing chocolate to last longer. This still being the product’s two main ingredients today; hazelnut and cocoa. In Italy, during the 1940s; Mr. Ferrero created the Nutella spread. In its earliest form, Nutella a hazel nut and chocolate spread was originally called “pasta Gianduja” this of course was the Italian term, “pasta” means paste and the “Gianduja” was the name of a famous character in the region in Italy. The paste was first introduced by being made in the loaves of bread wrapped in tinfoil, used to make sandwiches. A product popular to children, the bread was tossed away and the paste was most favored. Later workers decided it would be best if the spread was made easier to spread on the bread then being known as “Supercrema Gianduja”, thus being processed in large jars with a yellow sticker on the middle and a red lid. Soon after in 1964 “Pasta Gianduja” or “Supercrema Gianduja” the product was named Nutella: “nut” being the origin of the product and “ella” a soft Italian term.

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Maestro Swiss (herein reffered to as appellant) manufactures and sells various types of chocolates under the brand names ‘Vochelle’ and ‘Maestro Swiss’ in Malaysia. Chocosuisse Union Des Fabricants Suisses De Chocolat (herein referred to as the 1st Respondent) is a cooperative society established in Switzerland. Its responsibility is to protect the worldwide reputation and goodwill of its members who are chocolate manufacturers in Switzerland. The Kraft Food Schweiz AG and Nestle Suisse SA are the 2nd and 3rd respondents respectively

Casablanca is the largest city of Morocco , located in the northwestern part of the country on the Atlantic Ocean. It is also the largest city in the Maghreb, as well as one of the largest and most important cities in Africa .The area which is today Casablanca was founded and settled by Berbers by at least the seventh century BC.

In many ways, Morocco is a country in it of itself. It sits on the northwestern corner of Africa, or in The Maghreb. It is tucked away from the rest of the continent and world by the soaring Atlas Mountains that sit in over 7,638 feet tall , in the South East you will find the Sahara Desert, which only engulfs 10 cities with its sand dunes stretching the size of the U.S. Its climate, geography, culture and history are closely related to the Mediterranean Culture than to the rest of African countries. For this reason tourist and visitors are often shocked by the odd feeling that they visited one of the Mediterranean Countries instead of reaching Africa and more specifically Morocco. In the northern part of the country, its fine beaches,

* Saturate the market – will it become harder to find attractive locations for new stores and slow company’s growth

Next, we will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

Dominated by agriculture grown for export markets since colonial times, the economy of this West African nation is beginning to diversify (Michael Radu). According to statistics provided by the International Monetary Fund, in 2006 revenues from oil and refined products surpassed earnings from the nation’s biggest cash crop, cocoa (African Studies Center). The government in 2011, predicted that the nation’s biggest source of wealth would be petroleum resources. Currently more than 30 international mining companies are mining and exploring reserves of gold. Political stability will determine is multinational energy and mining companies can assist with bringing gold, natural gas, diamonds, nickel, oil, and other natural resources. Foreign investments have slowed down due to political instability, which contributed to the country’s initial financial success. Economic growth has come to a standstill. Although the GDP growth rate improved from about 2% in 2008 to 4% in 2009–2011, per capita income has continuously dropped since 1999, with a slight improvement in 2009–2010 (Central Intelligence

Strengths = Premium chocolate markets grows 20 percent annually, high quality hand wrapped packages, stores are located in tourist areas (cruise ship traffic), well established in history, high quality ingredients

SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company

In 1940 in Italy Piera and Pietro Ferrero, decide to transform their small pastry shop in Alba in to a factory. With the desire to make and create new products with state-of-the-art ideas, they son Michelle Ferrero continued development of company and revolutionised food habits of millions of consumers. Thanks to efficient partnership with his wife Maria Franca, he was one of the first manufacturers which have opened production sides and offices abroad. Now company history reached to the third generation, sons of Michelle and Maria Franca worked together at the top of the Group as Managing Directors for more than 10 years. Unfortunately, one of the sons, Pietro Ferrero, tragically died in Africa during humanitarian mission, inspired and driven by him, that aimed to prelaunch the Ferrero Social Enterprises. And now, Giovanni Ferrero continue to run company by himself.

Second largest country in Africa, tenth largest country in the world, diverse culture extending from the Mediterranean coast to the dunes of the Sahara Desert...Algeria. Even with its massive size the current status of Algeria’s economy is quivering in the lofty winds of the Tell Atlas Mountains. The economy tends to remain dominated by the state, which is accordingly a legacy of the country’s socialist post-independence development model. Hydrocarbons are the backbone for Algeria, accounting for 60% of budget revenues, 30% GDP, and 95% of export earnings. Reviewing the last five years we see the government halting privatization of state-owned industries, and increasing the restrictions of imports and foreign involvement. Algeria’s

Thinking in this product makes me want to have some of it. The first impression people might have when they see this dessert is that it might be an expensive and luxurious product because of its embellished packaging. It can be identified by the cute design of the box due to the fact that on the left of the box there is a sumptuous ribbon that its background color is a combination between dark cinnamon and lightly caramel, furthermore, the ribbon has the brand´s name sketched all around it. The theme color of the whole box is pearly white what makes the letters of the brand, written on the top of the box, stand out in a bright gold. Moreover, bellow the ribbon there is a little description in French about the glamorous product and next to it a small window made of transparent plastic where the small pieces of the product are shown to the public. The most interesting thing comes after its purchase. I start feeling the anxiety when it is time to open this fancy box because as