Swot and pestel analysis of tv industry in uk

1848 Words Feb 5th, 2004 8 Pages
analysis of tv industry in uk

The television industry in the U.K has seen a major change in its structure since the merger of Granada and Carlton. The pair have completed an 4.6 billion merger which is an major landmark in the television industry. The merger increases ITV television advertising market hold to 52%. This enlargement of the company has significantly increased ITV impact on the competitive side of the market. Mrs Hewitt regional franchises quoted "ITV would be better equipped to compete with rivals, including BSKYB and BBC."

ITV now seem stronger and able to invest in and provide programming of high quality. ITV clearly seem to be a new business now being able to compete more effectively in today's multi channel industry.
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Audiences today vary from many ethnic backgrounds and possessing a large variety of new hobbies. To suit all the needs for potential audiences is challenging. This is the direction the TV industry seems to be heading towards. Providing viewers with a vast amount of variety through many channels. BBC aims of increasing viewers are to connect with all audiences. One way BBC is going about in achieving this, is by bringing younger audiences to BBC services by adopting bold and innovative programmes and ensuring that it is meeting with the needs of the audiences of all nations and regions in the UK. BBC possesses 8 channels, which display a variety of programmes suiting all age groups. ITV on the other hand, own and display 14 channels. This is a small contrast to the leaders BSKYB who display over 400 channels. As a result ITV have become supplier to BSKYB for their broadcast services. BSKYB dominate the display of big events that attract a huge audience in the UK such as rights to premiership football and other main sporting events. BSKYB offers entertainment for all viewers of any background or interest leading the TV industry in
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