Swot for Gluten Free and Sugar Free Product

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SWOT Gluten free cereal 1.Strength The production requires low costs and we can adopt technology from other companies. A gluten-free diet is used to be the treatment for celiac disease. People with celiac disease who eat gluten-free Kellogg’s cereal can be a relief of controlling the signs and symptoms and preventing complication. 2 . Weakness In some severe cases, a gluten-free diet cannot relieve the disease that doctors might prescribe medicines to support the immune system. Moreover, ‘the risks involve not getting enough vitamins. As Kellogg’s gluten-free cereal are not enriched by such nutrients, like fiber and iron, people who follow this diet may have lower level of certain vitamins. Avoiding grains with rich vitamins may…show more content…
Kellogg’s seeks to concentrate on nutrition and physical fitness through product donation for the hungry, as well as programs that educate families about nutrition that nourishing families so they can have a healthy living’(Kelloggcompany, 2011). The Kellogg is continuing to innovate a century later, offering cereals that are affordable, convenient to prepare and eat, and tasty. It will also reduce ingredients such as sugar that consumers want less of while increasing fiber, whole grains, vitamins and other nutrients(Kelloggcompany, 2011). Howmuchsugar, A Teaspoon Guide to Australian Breakfast Cereals, viewed Sep 6, 2012 http://www.howmuchsugar.com/resources/Documents/atp.pdf Kelloggcompany, 2011, Kellogg social responsibility, viewed Sep 6, 2012 http://www.kelloggcompany.com/en_US/corporate-responsibility.html Mayo Clinic staff, 2011, Gluten-free diet: What's allowed, what's not, viewed Sep 6, http://www.mayoclinic.com/health/gluten-free-diet/My01140 Yadavar, 2012, Artificial Sweeteners:Sugar free but not risk free, viewed Sep 6, 2012,

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