Swot of Macy

2304 Words Apr 11th, 2012 10 Pages
INTRODUCTION

Macy’s, America’s leading department store retailer, has a rich history dating back to 1858 when it was started off as a small dry goods store by Rowland Hussey Macy 's. At come that time, no one would have guessed that the store would grow on to become one of the largest department store retailers.

However, it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. Sales at the end of first year were almost $ 90,000. Over the years, Macy’s continued success saw the company open up regional stores and take over other retailers to increase its presence in the market.

Way back in November 25, 1929, another
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- Macy’s: The Brand Itself
The strongest asset which Macy’s has is its image and the brand name. It has a the most recognizable name in the market and a unique ideology dating back to the 19th century when it accustomed itself in the American culture by starting the Macy’s Thanksgiving Parade in New York which is one of the most watched event in America.
- Customer Centricity
Macys has always put its customers’ preference in the forefront. The company is driven by aggressive customer-centric strategies which provide the department store an important competitive edge.
- The People at Macy’s:
Macy’s has always been fortunate to have the most talented and hard working people in the retail industry. A rich and diverse workforce has helped the company achieving its strategic goals.
- Economies of Scale:
With so many regional chain stores under its umbrella brand Macy’s, the company achieves greater economies of scales by streamlining different business functions and other redundancies.

- My Macy’s Program:
Macy’s have increased its market share through its My Macy’s program. This program gives an option to the stores to choose their merchandise by regional preference and keep the items which are more in demand, thus keeping a low inventory of the items.

WEAKNESSES:
- Repositioning:
Some of Macy’s main competitors such as Nordstrom and Neiman Marcus have been quite successful in catering to wealthy and affluent customers. On the other hand,

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