Swot of Pacific Coffee

697 Words3 Pages
SWOT analysis of Pacific Coffee

Strengths A. Pacific Coffee is a very profitable organization, earning in excess of $17.6 million in 2010. B. It is a Regional coffee brand built upon a reputation for fine products and services. It has almost 98 cafe shop in almost 8 cities. C. Pacific Coffee strives to be a contributing member of the communities serve. Pacific Coffee fund raising efforts are dedicated to the disabled or less fortunate children in its community and supporting the environmental causes. it make It has a very positive image. D. Pacific Coffee currently provide a complimentary broadband service through computer terminals in our stores. In addition, all locations are equipped with WIFI coverage.
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As competitive pressures increase, the company could be undercut by lower price rivals such as Mc Coffee. D. Over-dependency on coffee and coffee related products. E. Lack of ownership of coffee farms F. High price products

Opportunities A. The company has the opportunity to expand its global operations. Some new markets for coffee such as India and the Pacific Rim nations are beginning to emerge. B. In June 2010, China Resources Enterprise, Limited and Chevalier have forged a partnership to further expand the Pacific Coffee business in the Chinese Mainland with being a major shareholder. C. The social trend is Environmental Protection, Pacific Coffee urge its customers to bring their own mugs or tumblers for beverage purchase and in return, Pacific Coffee deduct HK$3, SG$0.50 or RMB 2 off their bills as an appreciation gesture for their support of the environment conservation. D. It also engaged in the wholesale coffee beans, more and more companies buy coffee beans from the it E. Continued focus on improving efficiency and effectiveness in the organisation, from procurement, to supply chain to customer service delivery. F. Become more of a socially responsible brand. Better public relations activity, introducing more fair trade products, better distribution of profits to farmers and ethical sourcing practices. G. To merge with, or form strategic alliances with
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