HTM 2121 TOURISM AND HOSPITALITY MARKETING PACIFIC COFFEE COMPANY MARKETING PLAN Lecturer: Clare Fung SEM005: Monday 17:30 – 18:30 April 11th, 2013 AN Xini, Michelle LAM Olivia Looi YUNG Sin Yi, Cindy TSE Hung, Angela CHAN Ka Yan, Katrina 12129777D 12047782D 12072175D 12071871D 12071056D Word Count: 5337 Table of Contents 1.0 Executive Summary .....................................................................................................
SWOT Analysis Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? Case provided in the Course Materials section. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement
has seen success in the United States and the Asian-Pacific regions, its sales are lacking in the regions of Europe, Africa and the Middle East. While much of this difficulty can be attributed to the struggling economies of these regions, the fact still remains that Starbucks has an uphill battle when it comes to expanding its chains. (Sun, 2015). Despite the challenges, Starbucks is a well-known coffeehouse chain which roasts and sells coffee, drinks and snack foods; in fact, it is a leader of
It results company to be known in the coffee industry. The company owns one of the largest coffee industry, which enables them to change prices into premium or the middle range to attract more customers. The company saw exponential expansion. The company provides welcoming working environment which reflects in happier customer service. They have high quality products. Starbucks Weaknesses The Starbucks product is really high compared it to other coffee companies. The company is having a hard time
Behaviour Analysis of McCafe Table of Content Executive Summary 3 Company background 5 McDonald’s Corp. (NYSE: MCD) 5 Industry Background 6 Direct Competitors 7 Starbucks Corp. (SBUX) 7 Pacific Coffee 8 Competitor Analysis 9 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of Mccafe 10 Research Topic -Customer attitude towards McCafe 11 Problems from Research Finding 11 McCafe image issue 11 Too many inertia consumers 11 Customer Profile 12 Individual
Analyse its SWOT Presentation project: Starbucks’ market expansion campaign in Vietnam PRESENTATION TRANSCRIPT Good afternoon everybody. Thank you for making the effort to come here. It’s an honor for us to get the chance to meet you today. My name is Viet Huong and I’m the leader of group 2, which also includes Lan Huong, Tri, Phuong and Ha. As you all know, coffee is one of the world’s most popular kinds of drink and among the biggest names in the coffee industry is Starbucks Coffee Company. And
Our project is about the multinational company Coffee Bean and Tea Leaf which started in 1963 in northern California. The largest and oldest privately-held specialty coffee and tea retailer is The Coffee Bean and Tea Leaf in the United States. For Fifty years on, they haven’t changed their values. They have a commitment to their customers to, their slogan is "Find Your Flavor" which is the foundation in which they operate. Their beverages are handcrafted and customized to the guest's preference.
Running head: Starbuck’s SWOT Analysis Starbuck’s SWOT Analysis Running head: Starbuck’s SWOT Analysis Executive Analysis Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail
accustom Chinese to drinking coffee; to acquaint employees and Chinese executives with coffee drinking experience Starbucks provided different training programs for them in which they learned more about coffee and Starbucks’ culture. Starbucks was conscious of China’s economic and financial challenges and the fact that the average Chinese earns $500 a month and drinks just three cups of coffee a year was a major challenge to overcome. How many $4 cups of coffee do they actually want or can
and its value? What type of business is it and why? 4 What is a competitive advantage for the company? How can the management use it? Make SWOT analysis for the company. 5 What types of decisions did the owners have to make? Why you think they had to make those decisions? 7 Which are the reasons of success for a coffee shop in Greece? 9 What can we assume for the BDI (Brand Development Index) and CDI (Category Development Index) of the company? 10 How can the