Swot of Taobao

664 WordsDec 13, 20123 Pages
Business: Taobao online trading platform Strengths: 1. The leading individual trading online platform in Asia provided B2C and C2C e-commerce business model. 2. Create (Lead) a convenient and easy online shopping channel for consumer without using traditional retail channels. 3. Connect with a reliable payment method and online trading & paying system (Alipay支付寶) 4. A well-known brand for online trading platform in business field that can attract businesses to join and be the alliance with Taobao. 5. Gather millions of domestic businesses, personal customers, global businesses and global customers (users) to trade and access to a variety of products and services (in a lower price) without constrains of time and distance. 6.…show more content…
7. Taobao does not provide a natively English version for the platform. It limited its expansion in global market. Opportunities: 1. The increasing usage of the Internet and technology development helps the expansion of Taobao. 2. The smartphone technology increases the efficiency and convenience of online shopping and builds up an efficient network business culture. People are confident and motivated to buy more. 3. Government launched a lot of policies to standardize the operation and development of different industries. It indirectly provides an elastic and loose developing environment for online trading platform. 4. Different banking system corporates with Taobao (alipay) to launch different system to provide more services for online users, such as bills payment, insurance or auto paying expenses. 5. The growing economy in China encourages people’s consumption on online shopping platform. Threats: 1. Different competitors in Asia is following behind Taobao and sometimes that its position is threatened, such as QQ Mall, 360buy, Amazon.cn etc. 2. There are many new online paying platforms appeared to challenge the position of Alipay, such as Tenpay (by Tencent) , Baifubao (by Baidu) as they fail to corporate with some third parties (banks, insurance companies) . 3. The quality of different logistic service providers is uneven. There are

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