Swot on Bmw

1100 WordsApr 2, 20115 Pages
PRINCIPLES OF MARKETING 5.0 SWOT ANALYSIS FOR BMW The Swot analysis is a concise analytical method used to assess the strength, weakness, opportunities and threat in a company. The internal factors to the company can be categorised as the strengths and the weaknesses of the company while the external factors to the company can be categorised as the opportunity and threats. These four elements are more or less the four factors of success in a business. The swot analysis helps evaluate the strategic position of a company by analysing both the external and internal factors that could be favourable or unfavourable to the aims and objectives of the company. It is essential that this analysis include non-marketing components and cost as…show more content…
Also the BMW does not manufacture product in their plants they only assemble the vehicles. BMW’s manufacturing cost when compared to the manufacturing costs of other car companies are a lot higher therefore making its product development cost higher. This has the potential to cut into their general profit in the long run as there is a lot of cost incurred in purchasing the manufactured products they need from their German base OPPORTUNITIES The European Union is one of the world’s biggest trading federations, with a population of millions; this is due to the European union’s constant expansions. With BMW having a strong position in the premium car segment in Europe because of its German roots, it is likely that BMW would be able to target a larger market share across the new and expanding markets. BMW’s launch into the Chinese Luxury car market seems to be a promising venture, as china already ranked 12th in the BMW market in 2002 and 3rd largest market for BMW’s 7 series luxury limousine, with a little more robust growth china is predicted to be amongst the 7th largest markets in the coming years ahead, which is an opportunity for BMW to enjoy an increase in its profits. In order to cut cost, it would be more profitable to BMW, if they manufactured their own products and raw materials. This is because BMW already spends a lot of resources on its manufacturing costs, product development, and purchase of some of the products they need in order

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