Swott Essay

1714 Words Mar 12th, 2014 7 Pages
SWOTT Analysis: Samsung

Team A

MGT 230

October 21, 2013

Christine Russell, MBA

SWOTT Analysis: Samsung

SWOTT aAnalysis and evaluation of a company’s Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) allows companies to remain competitive. Companies make their product stand out among their competitors by utilizing a SWOTT analysis and the four functions of management, planning, organizing, leading, and controlling. The SWOTT analysis builds over time, allowing for further analysis of the company and economic needs. Samsung uses SWOTT analysis to further expand their reach globally, while quickly become one of the leading companies in technology, appliances, and home entertainment.
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Samsung expanded their product base into four different industries; appliances, phones, home entertainment, and cameras, and within these product lines, there are hundreds of variations. This shows weakness in the company, as they are not able to focus on their competition in all production categories. In their cell phone line, Samsung has failed to create their own operating system and software, instead using the Android system like many of its competitors. Samsung is unable to control the quality of the software and loses out on a higher profit margin if they created their own OS and software.

Opportunities

With a strong standing in India with their line of home appliances, Samsung has the opportunity to expand their smartphone sales by penetrating India’s cell phone market. India remains one of the most difficult countries in Asia for cell phone companies. People do not have phone contracts and pay for their phones in full, and their biggest concern is the phone’s resale value when they are done with it. With high sales in the tablet market throughout India, Samsung can increase their sales in not only tablets, but smartphones by making them affordable up front and maintaining a comparable resale value to attract more buyers. In response to their patent infringement weakness, Samsung should take the