Syllabus

6151 Words Aug 5th, 2010 25 Pages
assignment refers to Service Request SR-kf-013, Develop Requirements for Kudler Fine Foods Frequent Shopper Program. Similar to the individual assignment, please ignore the “Expected Results/Impact when completed” section of the service request and focus your answer on addressing the items listed below. A link to the Virtual Organizations can be found on the course Materials page.

The Learning Team will prepare a 12-16 page paper for the complete project which will be turned in on Week 5; assume that the paper is to be delivered to an executive management committee. You will complete a draft section each week and you will receive feedback that you can incorporate into the final paper. Weekly draft papers will not be graded.
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|Background of Request: |
|The objective of this project request is to track purchases of individual customer’s. The customer purchases will be tracked and |
|accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made |
|available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on |
|the Sales & Marketing page of the Kudler Fine Foods Intranet

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