This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper that includes the following: An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines.
Week Three: Marketing Strategy: Product and Price
Objectives 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.
Course Syllabus MKT/421 Version 12
Reading Reading Reading Reading Reading Reading Participation Discussion Questions Learning Team Weekly Reflection
Read Ch. 4 of Basic Marketing. Read Ch. 9 of Basic Marketing. Read Ch. 10 of Basic Marketing. Read Ch. 17 of Basic