Syllabus Mkt 421

Satisfactory Essays
Course Syllabus MKT/421 Version 12


School of Business MKT/421 Version 12 Marketing
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Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be
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This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper that includes the following:      An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

Mon 9/10


Refer to the Marketing Plan Outline located on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines.

Week Three: Marketing Strategy: Product and Price
Objectives 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.



Course Syllabus MKT/421 Version 12


Reading Reading Reading Reading Reading Reading Participation Discussion Questions Learning Team Weekly Reflection

Read Ch. 4 of Basic Marketing. Read Ch. 9 of Basic Marketing. Read Ch. 10 of Basic Marketing. Read Ch. 17 of Basic
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