Symbolism: Branding and Advertising.

Advertising is much more complicated that people realize. There are many different ways that brands advertise to us. Sometimes if the brand is viewed in a negative light, or they are a new brand, the company will try to turn around their image by using things in their commercials that everyone likes in order to reach the widest range of people. Brands that everyone already has a positive opinion of do something similar, but to a lesser degree, because

Symbolism is usually used to represent things that are meaningful without actually saying so, you’ll sometimes have to read behind the lines. Symbolism can be used as an artistic or poetic way of writing to represent an idea. There is a lot of symbolism used in the novel “Kindred” by Octavia Butler, she uses symbolism through her character Dana’s constant physical and emotional pain, it’s a motif. The constant pain and abuse Dana goes through represents the fact that whenever Dana travels back in time and gets hurt weather emotionally or physically, she never comes back as she originally was, she brings back a reminder of the past with her.

Symbolism is a characteristic that stands out in a person or thing. People usually use symbolism for something that means to them or represents to them. The symbols are used for many things, for example the apple on the iphone, laptop or iPod symbolizes the brand. Symbols are also used in churches, for example the cross symbolizes Jesus Christ. It symbolizes how he was crucified, put to death on a cross. The colors symbolize something’s to for example the colors white, red and blue symbolize freedom in the United States, it also represents the United States flag. Symbols are also used in movies like the hunger games catching fire; their symbol is a mocking bird with an arrow on it.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Symbolism is something that represents something else. Like a flag. In 2BR02B It talks about “New Life” and how a painter knows what life is really like or about. And in the pedestrian it talks about how fighting is allowed and encouraged.

What is symbolism? A quick google search says that symbolism is the use of symbols to represent ideas or qualities. In books, the symbol could lead to the big reveal at the end of the story or could lead you into reading deeper and realising that there is more to every story. In movies or tv however symbols could be hidden to where you have to watch closely,

Symbolism is another concept in the theory of identification. In a nutshell, symbolism, as its name suggests, uses symbols in order to represent ideas or values. In theory of identification, symbols are used in order to compel the audience to identify with the values or ideas that the symbols stand for (Taboada and Mann 571). In a sense, the meaning of symbols may vary from one person to another. Nevertheless, given the proper context, the meaning of certain symbols may be established with more clarity. This implies that symbols are also able to project certain identities. For example, a monument may elicit upon the viewer the memories of a bitter event in a particular community and the lessons that the event continue to bring to the same community. When applied to a larger group, symbols may induce cooperation among their intended audience (Taboada and Mann 575). In other words, the audience members are not only able to identify with the symbol but also with one another. Indeed,

Symbolism is when the author uses an object or reference to add deeper meaning to a story. There are hundreds of different symbols authors and poets use and even more ways for them to use each symbol. If you think about it anything really can be a symbol if the author wants it to be. There are some basic things to know about symbolism such as that the night often represents death and the morning usually represents the start of life, another big one to remember is that usually a storm is meaning that there is a conflict. There can be things as Broad as the sky or things as small as a cell used as a symbol. They enhance the theme, ideas, or characters in a story to make it interesting or help prove a point or

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Branding has become the key concept of marketing strategies. Brand is the name of firm, products, services, and above all, it is coherent with the firm’s image from

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function for both the people who are part of the same group and also for the people who don’t belong. The origins of branding are basically related to the nature of the human condition. A tribe is a brand—religion is a brand. When it shows itself in a modern, fashionable form, you are expected statingbranding that began in the 19th century. It was basically affiliation with fast-moving consumer goods. But that is a distortion of what branding is. That type of branding is a manifestation of differentiation. It’s a differentiation of onefast-moving consumer product from another. Brands are a direct consequence of the strategy of market segmentation and differentiation.

     Symbolism is defined as the practice of representing things by means of symbols or of attributing symbolic meanings or significance to objects, events, or relationships. The whole

In today’s world an individual is bombarded with brands from companies all around the world. These companies start with an idea and most of those ideas develop into a brand. Brands rely on the use of semiotics, “the science of signs” (Ryan and Conover 25), to relate to consumers or interpreters. They also relay on the connotation and denotation of the signs as well as the colors being used. When it comes to the entire package of a marketing plan and branding a company or product, graphic designers need to look at how to create the brand from a visually and culturally pleasing aspect. A brand is mostly based on a semiotic design that uses a trademark image and colors that relate to a group in a cultural setting.

"The name is composed of the title by which the company, product, or service is commonly known and the graphic forms of identification, including symbols, logotypes or signatures, tag lines, and representative characters" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).