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Synopsis : ' Elevator Pitch '

Decent Essays

ENT526 Executive Summary- Pawly
Chantel Palmer
500504157
Section: 701E
Ryerson University
Submitted to: Dr. Sean Wise
Submitted: Wednesday, November 11th, 2015

Elevator Pitch

An elevator pitch summarizes the features of the product, and captures the attention of the consumer and investor within a few seconds, through creatively stating the value proposition and pain statement.

Curious about what your pet is doing at home? Not sure if they 're in harms or danger? Well you will no longer have to carry the albatross of guilt while away from home. Pawly enables you to watch, treat, and connect with your pet while away from home through this innovative technology that has a built in treat dispenser/ laser turret/ ball launcher, high fidelity speakers, camera 720p 150 degrees, night vision, and more.

Overview Pawly is a start- up with a business model that is based on providing pet owners with technology that allows them to connect with their pets both at home and from any location in the world. A start- up is a small organization that is still trying to develop their scalable and repeatable business model"(Wise, 2015). "Scalability measures a company’s ability to consistently generate revenue while maintaining a stagnant fixed and variable cost" (Wise, 2015). A business model is the system a company implements in order to establish value and generate profit. This innovative technology was founded in November 2013, by Mayer and other entrepreneurs that have a

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