ENT526 Executive Summary- Pawly
Chantel Palmer
500504157
Section: 701E
Ryerson University
Submitted to: Dr. Sean Wise
Submitted: Wednesday, November 11th, 2015
Elevator Pitch
An elevator pitch summarizes the features of the product, and captures the attention of the consumer and investor within a few seconds, through creatively stating the value proposition and pain statement.
Curious about what your pet is doing at home? Not sure if they 're in harms or danger? Well you will no longer have to carry the albatross of guilt while away from home. Pawly enables you to watch, treat, and connect with your pet while away from home through this innovative technology that has a built in treat dispenser/ laser turret/ ball launcher, high fidelity speakers, camera 720p 150 degrees, night vision, and more.
Overview Pawly is a start- up with a business model that is based on providing pet owners with technology that allows them to connect with their pets both at home and from any location in the world. A start- up is a small organization that is still trying to develop their scalable and repeatable business model"(Wise, 2015). "Scalability measures a company’s ability to consistently generate revenue while maintaining a stagnant fixed and variable cost" (Wise, 2015). A business model is the system a company implements in order to establish value and generate profit. This innovative technology was founded in November 2013, by Mayer and other entrepreneurs that have a
When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.
Voting gives the population an equal opportunity completely blind of sex, race, origin, education in contributing to community development (Akande, 2011).
Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.
Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the
Walt Disney once said, “It’s kind of fun to do the impossible,” and I guess he was right. Disney made films that made a wooden puppet into a real boy, a thief into a handsome, and a beast into a man. Disney created dreams for little kids of becoming royalty, but was that all they had in mind? Although Disney films may seem full of happy thoughts with true love’s kiss, but in reality they are just bibidi bodibi booed with a dash of pixie dust to hide the real truth behind the films.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.
In most commercials, with the little time span they have, they must display their product, they usually try to persuade the viewer to either donate, buy or switch. In these commercials on tv, they use rhetoric appeals to do so and try to keep the viewers’ attention, same with these two mobile companies. While both use all the persuasive strategies, At&T connects through pathos and logos while Sprint relays on ethos and logos. They use these rhetorical appeals differently to keep the viewer wanting to learn more and potentially change to their product. Rhetorical appeals are used in both commercials, but one effectively uses these persuasive strategies to convince the viewer to switch to their network.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:
American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.
A few short weeks before the use of the atomic bomb on Japan, a petition was created to urge the president against such action. This petition was written by Leo Szilard, a scientist working in the field of atomic power, in July of 1945. In this concerning petition, the author’s main worry was the use of such a destructive weapon would set a precedent and open the door of an era of devastation (Leo Szilard). Although the petition ultimately failed to persuade the president, Leo Szilard’s use of both pathos and ethos in “A Petition to the President of the United States” helped to successfully validate his argument against the bombing of Japan.
Imagine a world, that is anything and everything. Race a dream car. Meet a superstar. Go to Paris, New York, London, or even see the Great Pyramids. A virtual reality - an idea that is coming to life, an idea that will change the world, whether it be good or bad. Ernest Cline, the author of Ready Player One, warned us that virtual reality is going to change the world. Ready Player One is a story about a teen named Wade, in a world where video games are everything. A virtual reality world called the OASIS changed the world into a place where people are antisocial and don’t care about the world anymore. Change with VR can already be seen with the invention of the TV, the phone, the iPhone, and numerous other inventions, It’s already happening - the world is blowing up over Vive, Oculus, Hololens, and more, and VR is going to make things happen: such as solving problems. Is change happening? Are problems going to be solved? Yes, we can already see change.
This is where you get your best criminal copywriter and get to work. When writing the pitch, you want it to be as confusing as possible. Layer the pitch with all the Blockchain lingo you can find. Overload it with keywords until the reader is convinced something amazing is happening and they'll essentially throw their money in your
The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.
Informative advertising creates brand awareness and knowledge of the new products, where persuasive advertising aims to create liking and preference, resulting in the purchase of the new product (Kotler, Keller, 2012). Therefore both informative and persuasive advertising are will be very important consideration for the Sonic as it begins to use consumer advertising.