Synopsis of Article "Perception: Some Recent Research and Implications for Administration by Sheldon S. Zalkind and Timothy W. Costello"

1271 WordsJul 30, 20106 Pages
Synopsis Perception: Some recent research and implications for administration by Sheldon S. Zalkind and Timothy W. Costello Any person usually bases his decisions on his perception towards others. This happens more critical when the person in question is an administrator or manager as his decisions and actions are critical not only to himself but also to his organization. Nowadays the management studies are becoming more and more influenced by the behavioral sciences. This also includes the study of perception as one of its most important parts. The factors influencing ones perception were first identified by Johnson in 1944 where he researched “object perception”. He listed many suggestions like subconscious influence by not so obvious…show more content…
Projection : This is the process by which someone tries to reduce his guilt of wrongdoing or failure by trying to put the blame on someone else. It also refers to the fact that the present mental state of the perceiver influences his perception of the others. As per Sears it is seeing our own negative personality traits in others. Perceptual Defense : Demonstrated by Haire and Grunes, perceptual defense refers to the fabricating material which will make one avoid removing his stereotypes already held or changing the beliefs held by him or her in perceiving others. It offers and explanation to the perceptual distortions made by people when they are faced with facts inconsistent with their stereotypes. Characteristics of the perceiver The characteristics of the perceiver which enable him to make perceptions are 1. Knowing oneself makes it easier to see other accurately : When a person is aware of his own traits or has insights, he will be making lesser errors while perceiving others. 2. One's own characteristics affect the characteristics he is likely to see in others : The characteristics which are important to one person will also be looked for when he or she makes an opinion about someone. One uses certain fixed factors while judging others and also the weightage one gives to these factors. 3. The person who accepts himself is more likely to be able to see favorable aspects of other people : If the perceiver is aware of

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