Synopsis on Shopping Mall

4. The key methods of collecting primary data (1.1). Justify the choice and application of data collection methods and research instruments to explore an area under investigation (2.3). Evaluate their relative strengths and weaknesses (2.4)

The strategy of secondary analysis was chosen for this research because it is cheap and timely in comparison to other forms of research. Using data collected by other reliable sources increases the validity of secondary data analysis research.

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the

Just like most of the research, there are two types of data in our project, the primary data, and the secondary data.

The objectives and scopes of the research are also defined. This chapter also describes the methodology to carry out and accomplish the objectives.

Data collection methods are the third process.  Data can be collected in many ways such as: observation, surveys, focus groups, and reanalysis of existing data, questionnaires, and interviews (Hagan, 2010, p. 19).  Data collection is a vital portion of any kind of research.  Inaccurate data collection will affect the results of a study and inevitably lead to invalid results.

According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.

This section will provide the rationale of the methods employed and highlight how the study will be performed. The study will examine the population with the sample size identified, data collection method and its analysis will be offered.

Data is one of the most vital things to statistics and research information. While there are two types of data that a person might find during the research process; they are primary data and secondary data. Data can come from different sources during the research process. Primary data is any information received on a firsthand basis. An example of this would be if a researcher did an interview on a test subject the information received from the subject is primary data. Primary data is also data received while completing experiments and testing. Primary data is a better type of data to use in statistics because the researcher knows that data is more accurate. Secondary data is any type of data that a researcher gets from another source than themselves. The researcher does not know how the data was originally analysis so secondary data might not be as accurate and complete as primary data is. When using statistics to come to a conclusion about the research completed, it is best to use primary data instead of secondary data.

Primary data- this data does not exist, it requires the researcher to communicating with people or making observation about people and situation in order to generate the data. Although it is much harder and time consuming compare to secondary data, it is the most valuable resource for the company since it targets the specific problem that the company has.

C) The unit of analysis for this research is the UMW Student. We will be conducting primary research in the form of a survey. After creating the survey, we will

In conclusion, there are many different data collection methods that are used for research. Many arguments in

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

In general, there are several methods for data collection and the different data collection methods provided its own advantages and disadvantages (Sekaran 2003, p. 223). For carrying out the data collection, the appropriate methods should be applied. In the research, the data collection could be done through the interview, for example, face-to-face and telephone interview. To collect the data by using interview technique, the questionnaire is commonly employed as the instrument for gathering data, the questionnaire could be able to distribute by mail or electronic mail. In addition, the data collection could be conducted by observation of individuals with or without audio or video recording. Before choosing the methods for data collection the expertise of the researcher, the degree of accuracy required, time and resources must be taken into consideration. Thus,