T-Box's Marketing Strategy

2431 WordsDec 25, 200710 Pages
HISTORY OF THE FIRM Who is T-box? T-box is mainly a brand that belongs to Boyner Holding. However, they were kind enough to share T-box with the rest of the world. Now, T-box belongs to each one of us. What 's T-Box? T-box is a rapidly growing trendy brand created in January, 2003 that has distinguished itself by being compressed for the sake of art and its unassuming prices. These cute packages contain a variety of lovingly compressed products ranging from t-shirts to g-strings, towels, boxer shorts, swimming suits, beach bags, hats and pareos. It all began with a t-shirt squeezed into a tiny cube. This t-shirt gave T-box its name. Then T-box became the owner of our hearts and the meaning of our lives. T-box with its squeezed and…show more content…
CEOs vision for T-Box Considering marketing communication mix T-box does not have yet competitors in the market. But; price and variations of product is considered ZARA, MANGO can be classified as a chance for consumers. Excluding all T-box consumers are a product of a life style that 's created. Targeting this audience qualifies anyone as a competitor. T-box innovation is not a typical one but a design with newly developed technologies. It 's a product innovation of taking typical materials to a very top unpredictable level.It 's a marketing innovation of communicating with customers at all times. It 's a business model innovation of changing existing values of a firm 's supply chain management and applicating "new" in every stage. To conclude, Boyner group and T-box is adapting radical, strategic, applicative, process and experience innovations. Marketing Strategy of T-Box For T-Box, we have to explain a marketing strategy for an existing product but redeveloping it to meet target market 's specification. This is the targeting of T-Box: * A market of young adults, aged between 16 to 25 years old, * Have attracting and eye catching packaging, * Be a smaller more interesting size, * Weight of the product are too low, * Keep its original shape, * Finally, to be heavily advertised. Innovation for T-Box It 's the most important value in competiton. It 's an observable difference. When developing new phases one considers risks and during
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