T-Box's Marketing Strategy

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HISTORY OF THE FIRM
Who is T-box?
T-box is mainly a brand that belongs to Boyner Holding. However, they were kind enough to share T-box with the rest of the world. Now, T-box belongs to each one of us.
What 's T-Box? T-box is a rapidly growing trendy brand created in January, 2003 that has distinguished itself by being compressed for the sake of art and its unassuming prices. These cute packages contain a variety of lovingly compressed products ranging from t-shirts to g-strings, towels, boxer shorts, swimming suits, beach bags, hats and pareos.
It all began with a t-shirt squeezed into a tiny cube. This t-shirt gave T-box its name. Then T-box became the owner of our hearts and the meaning of our lives. T-box with its squeezed and
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CEOs vision for T-Box
Considering marketing communication mix T-box does not have yet competitors in the market. But; price and variations of product is considered ZARA, MANGO can be classified as a chance for consumers. Excluding all T-box consumers are a product of a life style that 's created. Targeting this audience qualifies anyone as a competitor. T-box innovation is not a typical one but a design with newly developed technologies. It 's a product innovation of taking typical materials to a very top unpredictable level.It 's a marketing innovation of communicating with customers at all times. It 's a business model innovation of changing existing values of a firm 's supply chain management and applicating "new" in every stage. To conclude, Boyner group and T-box is adapting radical, strategic, applicative, process and experience innovations.

Marketing Strategy of T-Box
For T-Box, we have to explain a marketing strategy for an existing product but redeveloping it to meet target market 's specification.
This is the targeting of T-Box:
* A market of young adults, aged between 16 to 25 years old,
* Have attracting and eye catching packaging,
* Be a smaller more interesting size,
* Weight of the product are too low,
* Keep its original shape,
* Finally, to be heavily advertised.

Innovation for T-Box
It 's the most important value in competiton. It 's an observable difference. When developing new phases one considers risks and during

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