T-Mobile Business Analysis

Many companies in the United States are struggling to survive. These companies are experiencing significant decreases in revenue, reduced assets, and increases in liabilities. Companies that already filed, or are at-risk for filing bankruptcy are struggling with keeping up with their competitors, causing the companies to lose their value. When a company files for bankruptcy, the company no longer gets to make the business decisions. The bankruptcy courts begin to make the decisions for the companies in efforts to restore the businesses. If the company is unable to revive itself from bankruptcy status, the company goes out of business. If this occurs, the company must sell everything it owns in order to compensate its shareholders and repay

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

Virgin Mobile is looking to launch a new cell phone service in the US marketplace, which is already a highly saturated industry. This analysis will help select a pricing strategy that attracts and retains subscribers, while still maintaining a competitive edge within the industry. The cell phone industry has many sources of customer dissatisfaction. For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service

Teladoc Inc. is a leader in telehealth technology in the United States and primarily operates in the health care market domain. Telehealth is advanced health technology that utilizes electronic information and telecommunication technology to extend the reach of patient care. Teladoc Inc. was founded by George Byron Brooks in 2002 with a vision to improve access to high quality health care at minimal cost to consumers (Teladoc, 2017). The company provides a robust telehealth platform that supports the use of mobile devices, the Internet, video, and phone to seamlessly connect physicians with patient on a secure network. The products and services offered by Teladoc are in compliance with the Health Insurance Portability

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

1. Mission, vision, and primary stakeholders Verizon's corporate mission statement is published in the introduction to the 2010 report, "to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors" (Verizon, 2011a, p. i.). This conveniently outlines the primary stakeholders, with customers owning the service delivered through contracts they commit to, employees obviously having a stake in compensation, benefits and retirement, and investors including institutions as well as individuals. Other stakeholders include the general public who benefit from corporate giving and responsibility, and the suppliers and distributors, their shareholders and employees who earn profit and wages generated directly and indirectly as part of the Verizon value chain, and perhaps the taxpayers who enjoy public services from direct and indirect (capital gains) taxes thereby.

The churn rate is 2% per month. So for a year retention rate,r, will be = 1-(.02*12) = .76 or 76%

Accounting information is used by management in various ways to make the business decisions. Accounting information is used to compute financial ratios and comparing the financial data of one period with other. Various Ratios are used by the managers and accountants for controlling the functioning of the organization. These ratios are also known as accounting or financial ratios, these ratios play very important role in the organization. Following are the ratios of Verizon wireless for last three years:-

Through this idea of “growth” and collaboration with other industries to provide optimal service, Verizon has expanded its products and services in the following areas:

AquaMobile has various strengths, weaknesses, opportunities and threats. In this part of this report these factors will be discussed relating them to internal and external factors, such as the PESTEL factors.

The success of the economic agents depends on a multitude of forces, such as the managerial ability to combine and exploit the resources in an efficient manner, the ability to manage the labor force or the ability to develop positive relationships with the external stakeholder, such as the customers, the business partners, the public and so on. Still, while all these factors are crucial, they are merely adjacent to the core operational function which builds towards organizational success, namely the organizational operations.

Some of the products they have in their cellphone section is the new iPhone, it has a touch screen and internet capabilities. AT&T also has the first live video feed phone, where you can talk to each other live, but only a few phones have this feature, they are sure that other companies will follow their lead. Also, most newer phones have the walkman radio, e-mail, IM, Internet access and also have MP3 capabilities. This product was sure to please the younger consumers. In addition, AT&T wireless is the only company to offer rollover minutes and the unity plan. The Unity plan is were you can call any land-line that is an AT&T subscriber and any AT&T cellphone without having to use your “any-time” minutes. Discounts are offered to their employees and the public that work for various coorporations

Sales promotion consist of a collection of incentive tools designed to stimulate quicker or great purchase of particular products or services by consumers or the trade.  Consumer promotions are samples, coupons, cash refunds, prices off, free trials, etc.  Trade promotions are prices off, advertising and display allowances, and free goods.  Since Sonic will be entering into an already established market of high brand similarity, their main focus will be to attract brand switchers because the targeted market already owns some type of PDA.  Sonic should not continue consumer and trade promotions after the new products have been in the market for six months because sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the long term.

The purposes of this report are to (1) address the problems Sprint and Nextel incurred before the merger, (2) discuss

That’s exactly how Globe Telecom—the number two provider in the Philippines, with 27 million customers—is approaching the competitive challenge. Globe specifically recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions—for example, reload HSDPA service with PHP30 and also get 24 hours unlimited SMS product. Call it opportunistic marketing in the extreme. (http://www-05.ibm.com/innovations)