T-Mobile: Shake Up The Mobile Industry

Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.

The marketing team at Sprint keeps abreast with the changing needs and expectations of today’s market. For example it’s become a trend that the average consumer of a cell phone user is about a year before a consumer wants a new phone. In 2014 Sprint implemented an installment plan for ten dollars a month you can upgrade yearly. This entices customers to switch to sprint so that they can be free of the two year contract that competitors require. Due to the markets demand sprint also implanted monthly installment for the purchase of cell phones for those who don’t have hundreds of dollars to pay at once.

AT&T’s 3G network has recently seen a huge turnaround. In February 2010, AT&T landed a win in a new test of 3G performance in the US. AT&T had both the fastest average download speeds, at 1.4Mbps, and the fastest uploads, at 773Kbps. Both were major improvements and were as much as 84 percent faster than what was seen a year earlier. T-Mobile and Verizon were only periodically able to top 1Mbps while Sprint would only come close to the mark. (Sullivan 2010)

AT&T is a company that has never stopped innovating and does not plan to stop anytime soon or in the future. The AT&T of today is climbing the ladder of success and dominating its competition on its way to the top. No one could have predicted the success of a telephone company when the late Alexander Graham Bell invented the telephone in the year 1876. AT&T is now so much more than just a telephone and equipment company. AT&T is a company that is evolving with the world and is working towards meeting the needs of the customers by providing products and services that they need in order to change with the ever changing demand of society. This corporation faces new challenges everyday with technology changes and the increase of competing companies

Just a day after Verizon announced its unlimited data plan, T-Mobile countered with a competitive upgrade to its own.

T Mobil was inviting customers to switch from Verizon to their company because they believe that they offer better services than Verizon do.

I recall several years ago, when I was shopping for a new cell phone plan, to transfer my phone service and phone lines. A co-worker had mentioned several new things she loved about her plan with T-Mobile (2017). The word-of-mouth (WOM) reference I received was a good starting point, yet, did not fully sway me to contract with T-Mobile. Several promotions added to my final decision, however, the offer to have the biggest impact for my decision was a $25 discount on my plan every month just for being a government worker, which was very attractive, and stood out. Therefore, I purchase the plan and switch over, along with purchased two new phones on credit.

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

He also claimed that Sprint’s new “All In” is a ‘hit and miss’. In addition to comparing T-Mobile to the two larger carriers Verizon and T-Mobile, there were also lots of colorful language in these tweets.

T-Mobile has great strength and faced weaknesses but they also have the chance to come across opportunities for advancement. One of T-Mobile’s opportunities is a

Verizon Communication’s (NYSE:VZ) stock is popular among dividend investors, who are looking for steady stream of income along with share price appreciation. Though, Verizon offers a strong dividend yield of more than 4.5%, the rate of dividend growth appears less enticing. Verizon’s average dividend growth in the last three years was standing around 2.5%, making it a slow dividend income growth stock.

Diversity investment among stock markets, bounds and nationally and internationally is the best me method of maintaining the risk of investment and expanding its growth. The fourth importance is the cost of single investment; the less money an investor pay; the more financial resources will have to take advantage on future investment opportunities that expand the return. Becker’s final advice of investment success was for investors to slick with their plan. “Lethargy bordering on sloth remains the cornerstone of our investment style”, Warren Buffett. Many investors get influenced by what goes around them and the media to end their investment prematurely or get involved in risky commitment outside of their goals.

Sprint and T-Mobile are both owned both majority owned by large international telecommunications groups. Sprint is majority owned by SoftBank in Japan, and T-Mobile is majority owned by Deutsche Telekom of Germany (Gelles & De La Merced, 5 Jun 2014). The decision to end talks to merge Sprint and T-Mobile companies was a tough decision for Masayoshi Son. Son is a billionaire who controls SoftBank as president and chief executive officer, is an entrepreneur who reshaped Japan’s wireless industry, and has goals of reshaping wireless industry in the United States. Sprint and T-Mobile are the third and fourth largest wireless carriers in the United States. Using the vision by Mr. Son to combine the companies would greatly increase his ability to compete with AT&T and Verizon Wireless for customers. If Mr. Son was to make such a significant decision for his company to merge and purchase T-Moble and create a merger, he should consider the Vroom-Yetton model’s seven questions to help guide him with his decision making style.

Customer service and store cleanliness are, and should be the pinnacle of a company’s priority focus. Each of these key factors can have a huge effect on whether or not a company is, or isn’t successful. Therefore, setting a positive first impression is significant when building a relationship with customers. Whether that impression is over the phone, in-person, or at first sight; the first impression can set the tone for the entire customer experience. That being said, I’ll be sharing my secret shopping experience at a local Verizon store— if my T-Mobile experience was a pleasant one.

In this paper I will discuss some of the organizational structures, the culture, the leadership, the human nature and motivation, decision making, strategy, goals and objectives within one of AT&T’s many organizations.