T. V Commercial Advertising On Children

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

Advertisers will have kids attached to their products so they will defend that product and say it is the best to their friends. This is a marketing technique that advertisers will try to exploit in kids. It is good for marketers because it only takes one ad for one kid to see. Some kid will see an ad and buy it, then they go to school where that kid will start talking about how cool this product is than persuade other kids to buy it. Another reason it works so well is that is is coming from “A trusted source”, would you trust your friend if they said this product was really good. In “Fact About Marketing to Children” they said that “Nearly a third of those surveyed admitted to feeling pressure to buy certain products - Because their friends

I myself, with children of my own, dissagree with the idea that advertisment is bad for kids. I do agree that some ads are inapropriate and shouldn't be on a station that the kids look at often. I also agree that children should be tought to make decitions based on what they know to be true or false. I believe that children of a understanding age, should be aloud to see the bad, within reason of course, in order for them to be able to determine for themselves good ads and bad ads.

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

In a 65-year span, an average American spends around nine years watching television including 975 days of watching just commercials that is two million ads altogether. Parent are wondering what most of those commercials are regarding too? They are mostly businesses that are targeting kids to eat fast food or influence their parents to buy a product like a toy. Parents think that they can just turn off the T.V.? Yes, folks are correct they can shut down the T.V., but there are way more advertisements than just commercials so many that it is hard for even ad savvy parents to keep it away from their children. Marketers will try anything to get the kid to buy their products, or they will put a logo on everything that they can. How do they target

In this essay, “ What are commercials selling to children,” John J.O’ Connor writer that commercials sell not only products, but also stereotypes, attitudes languages and value. The point commercials are also used to change people's ideas. More to the point, they sell attitudes and values is the racism. Television may not show it, but it is obvious. Commercial make them feel and impact. For instance, described blue-haired dolls with blond hair and a perfect body. There are reports of how girls should look. However, for blacks and Hispanic children, they feel clearly lower. The majority of people does not understand this is a manifestation of

As people continue to live with advertisements, they may alter who we are in some aspects of life. In Eric Schlosser's acclaimed book, Fast Food Nation, the "Kid Kustomers" chapter puts the spotlight on children's advertising, how it affects them, and what Madison Avenue does to achieve in such a field. Schlosser notes that advertisers persuade children by convincing them into various nagging tactics [to be continued]. [Elaborate on Schlosser's excerpt in no more than 2-3 sentences; reflect back to my early years of computer use, notably when my parents scolded me for going into a questionable site]. Keep in mind that kids are not the only ones to be easily persuaded by advertisements. The most vital weaponry advertisers use to snatch kids and adults likewise are — simply put — words. American linguist William Lutz presents "weasel words" in his article, "With These Words, I Can Sell You Anything," and how advertisements use these manipulative words to cheapen the lives of consumers. Words like "help," "virtually," "new," and much more to list, easily convince people to believe that some products will do as advertised. For the most part, the ads for those products are dishonest as their words mean nothing in truth. The trick with "weasel words" is they lead consumers into a fantasy, and typically they will not be able to make this distinction. Companies can be hit by lawsuits depending on the context of their ads, however they will continue to trick consumers into believing the life-changing, but hollow potential of their products in any case. On the whole, advertisements shape us as individuals in some circumstances as we regularly take them for

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

In today’s world many customers are reached though media, whether it be online or on television. It is almost impossible to avoid commercials. Commercials are viewed in-between regular television stations, social media sites, Netflix, radio, and YouTube. Commercials are always trying to persuade consumers to buy the product that they are advertising. As generations have grown and changed so have the sales strategies that are used. For example, when the Disney movie Frozen was released in theaters, the main characters were quickly plastered among products such as clothing, fruit snacks, cereal, etc. Putting popular children’s characters on products is just one major marketing strategy used today. Wal-Mart is a well-known

            Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, “Corporate Marketing Is Responsible for Childrens’ Materialism” in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation, and influence their readers’ thinking about the horrendous outcomes it has on the youth. Rowe and Ruskin’s thesis states that advertisers are frequently able to avoid parents when promoting their merchandises to the children. In result, corrupt marketers undermines the authority for parents, and conquers the children’s confidentiality. After the launch of televisions and the internet, there has been countless of different types of advertisements. The markets’ advertisements tries to appeal to the youth that include the ages of teens and even younger. Rowe and Ruskin used their article to argue that the government and politicians should be more aware of the marketing these days, and how the marketing industry influence the future. Within their article, there are copious examples and situations that they set out for their readers to better understand their argument and reasons. Rowe and Ruskin effectively employs the rhetorical appeals of logos, ethos, and pathos to establish

A parent’s biggest concern for their child is making sure they are safe at all times. With this in mind many producers portray children as the central focus of their advertisement to appeal to the emotions of scared parents such as the print ad, “Think of Both Sides” and the commercial “On your Child’s Life.” In the print ad the creator portrays a couple driving down the road not paying attention putting not only their child that sits in the backseat in danger, but also someone else’s child that is crossing the road. The commercial uses a young boy to address parents on how they should check their smoke alarms regularly unless they want their child to be in danger of dying from a house fire. In the two advertisements the creators use children to portray the

The consumers are put into work by giving the kids a chance to be on the commercials. Because companies need kids to stay online and click, like, and tweet about the products. This way the product generates

First of all , the companies would manipulate children and brainwash kids with commercials to nag their parents buy the product. On page 49 “Most ads aimed at kids have one simple goal getting kids to nag to parents,it is not just getting kids to whine a marketer onced explain,it is giving them specific reason to ask for the product.”On page 53 “At the the youth marketing forum 2004 conference in Singapore,Karen Tan,representing coca-cola,discussed how to make children to remember the a company’s ad’s and create brand stickiness.”They do neuromarketing research in a kids mind and see what is happening when they are brainwashed by an ad.any kind of commercials

The following is my view on ads targetting children. I believe that unhealthy food ads can be harmful to children. On the other hand, healthy food ads can be helpful to children. Lastly I will offer my solution for a comprimise for both passages. My beliefs for both and my solution are explained below.