TBS 920 International Business Strategy :Nokia India Country Strategy

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Prepared by: Manoj Gulati - 4130157 TBS 920 – International Business Strategy 1 Curriculum and Business Profile • • • • • • • • • Company profile Guest country profile Economic, Cultural and Political Analysis Technological Analysis Entering and functional strategies Marketing Strategy of Nokia in India SWOT & PESTEL analysis Recommendations References 2 Company profile • Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern Finland • First business was in wood pulp mill • In 1920, Finnish Rubber Works was acquired by Nokia • 1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres, went on to manufacture rubber bands,…show more content…
“India is now Nokia's second-largest market, displacing the U.S. and behind only China” Olli-Pekka Kallasvuo, the president and chief executive Nokia in 1996 12 Entering and functional strategies There are various types of strategies to enter a market. • Joint ventures • Franchising • Licensing • Exporting • Foreign Direct Investment • Wholly owned subsidiaries • Turnkey project • Alliances Nokia decided to enter India as FDI and with 100% branch mode stup 13 Marketing Strategy of Nokia in India Product (customization) • In 1998 for republic day , Nokia came out with patriotic Indian tunes based ring tone phones . • Nokia introduced inter-changeable covers offer for 5110 model • In 1999, Nokia came out with Hindi user interface in its phones hence adapting to the local language. • Nokia partnership with Sony music for top 20 hit songs as ring tones. Nokia 3210, • The model 3610 was launched with an enhancing Hindi text messaging facility in 2001. • In 2003 when Nokia came with 1100 and 1108 specifically designed features

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