TBS 920 International Business Strategy :Nokia India Country Strategy

The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

Tata Communications is a global company with its roots in the emerging markets. Headquartered in Mumbai and Singapore, it has more than 8,000 employees across 38 countries. The $3.2 billion company is listed on the Bombay Stock Exchange and the National Stock Exchange of India and is the flagship telecoms arm of the $103.3 billion Tata Group.

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

The forces of globalization are generally credited with the major role played in increasing the access of organizations to countless resources. Due to market liberalization for instance, large corporations are able to import cheap resources from various global regions and as such patronize the market through price leadership strategies. Nevertheless, another crucial characteristic of globalization is that it allows economic agents an incremental access to larger customer markets. This virtually means that manufacturers get to sell their products to numerous global regions and exponentially increase their revenues.

London, UK – Nokia today outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment.

Nokia is the world leader in mobile phones. The decision to concentrate only on telecommunications and early investment in GSM has made Nokia to become the world leader in mobile phones. In a span of five years , Nokia's turnover increased almost 5 times from 6.5 billion euroes to 31 billion euroes. This enhanced Nokia to improve the technology and bought many new features in the mobile phones later.

The main strength Nokia has is the brand itself. Nokia has been one of the most respected and well-known mobile brand in the market. Their products are recognized for its fine designs, accountability, and sturdiness. The brand is associated with the best products in the industry and has developed brand awareness. Although Nokia is having a hard time matching up to the mobile market, they still have a loyal customer base to regain market trust. Nokia’s weakness is its difficulty accommodating to the constant changes of consumer trends. The company is lagging behind with innovative products; indicating Nokia’s incompetent with the market

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Ecobus Marketing Coursework - Nokia - The Wireless Giant Ecobus Marketing Coursework "Nokia - The Wireless Giant" Introduction & Purpose For this coursework, I have decided to study the wireless giant, Nokia. Nokia is, unarguably, the leader in the world of mobile communications. The brand boasts a significant number of users from around the world, ranging from Europe to the Americas, and from Africa to the Asia Pacific. Nokia's success has been aided by its experience, innovation and its user-friendliness and thus, has become the leading supplier of mobile phones and other related products around the globe.

Nokia is a global telecommunications equipment manufacture where its headquarters is located in Finland. Nokia operates a luxury mobile phone brand called Vertu that was created by Frank Nuovo. The luxury mobile phone uses unique materials such as diamonds, sapphires, titanium, and exotic leather for phone production (Kwong-Kay Wong, 2011, p. 1). Frank Nuovo’s development the mobile phone is directed towards the more wealthy individuals and groups, not the average daily phone user.

Nokia is a no doubt understood pioneer of equipment modern plan in the versatile business, and would contribute its ability on equipment outline, dialect bolster, business fragment, territorial compasses and administrator relationship in the standard Windows Phone items (Ling, 2011).

Nokia entered the not-yet-developed smartphone space in 1996. It released the Nokia 9000 Communicator to the market, a 1.5-inch thick, 14 ounce phone with an outward facing dial pad, navigation keys, and monochromatic display. Unlike the Simon Personal Communicator, the 9000 Communicator looked almost like a run-of-the-mill cell phone from 1996. However, along the left edge, was a hinge which opened to a full QWERTY keyboard and physical navigation buttons neighboring a much larger display. The Nokia 9000 Communicator, like the Simon, was also not called a “smartphone” even though it was capable of email, fax, Web

Technology has brought us into significant level of interface computing life. Mobile phone is one of the classic examples to prove that member of society has been influenced by the advance of high technology. Generally, people are demanding extensive technology within the mobile phone in term of the operating system which the manufacturers offer. Handset users are seeking for the software which provide them with most simplified use but yet still high-tech. In 2001, Microsoft made a move by producing Windows CE Pocket PC OS which

TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets, they later acquire CORUS which was an established name in Europe, but were not cost effective in their operations (Tarun Khanna, Krishna G. Palepu and Richard J. Bullock, 2009). This acquisition provided them the right synergy by combing the low cost upstream production in India with the high-tech research aspects of Corus and areas like procurement, marketing, back office operations and R&D. This was also required due to the trends in world steel industry whereby there has been a global

The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts.