TBS 920 International Business Strategy :Nokia India Country Strategy

1498 Words6 Pages
Prepared by: Manoj Gulati - 4130157

TBS 920 – International
Business Strategy

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Curriculum and Business Profile










Company profile
Guest country profile
Economic, Cultural and Political Analysis
Technological Analysis
Entering and functional strategies
Marketing Strategy of Nokia in India
SWOT & PESTEL analysis
Recommendations
References
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Company profile
• Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern Finland
• First business was in wood pulp mill
• In 1920, Finnish Rubber Works was acquired by Nokia
• 1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres, went on to manufacture rubber bands,
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“India is now Nokia's second-largest market, displacing the U.S. and behind only China” Olli-Pekka Kallasvuo, the president and chief executive Nokia in 1996

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Entering and functional strategies There are various types of strategies to enter a market.
• Joint ventures
• Franchising
• Licensing
• Exporting
• Foreign Direct Investment
• Wholly owned subsidiaries
• Turnkey project
• Alliances
Nokia decided to enter India as FDI and with 100% branch mode stup

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Marketing Strategy of Nokia in India
Product (customization)
• In 1998 for republic day , Nokia came out with patriotic Indian tunes based ring tone phones .
• Nokia introduced inter-changeable covers offer for 5110 model
• In 1999, Nokia came out with Hindi user interface in its phones hence adapting to the local language.
• Nokia partnership with Sony music for top 20 hit songs as ring tones. Nokia 3210,
• The model 3610 was launched with an enhancing Hindi text messaging facility in
2001.
• In 2003 when Nokia came with 1100 and 1108 specifically designed features

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