TCG Hamilton: Code Of Ethics And Business

Thus, communication is an important precursor to work productivity. Miller (2012) identifies three styles of communication content that are often seen in organizations: task- related, innovation-related, and maintenance-related (which is social communication). How this content is used and portrayed changes with each organization but most theories state that task- related content is the most important and should continue to be implemented. This case study will analyze how social communication is maintained and perfected at Brass Taps by touching on their strict communication and the face-face communication they use to achieve such.

A growing hot topic, and cause for concern is the increasing use of social media in the workplace. The landscape for communication has changed, and the line between personal and professional communications has been blurred. How will your employer manage the risks associated with the use of social media and at the same time, gain the benefits that this media form provides? While many employers were initially concerned that employees would use company time and equipment for socializing with friends, they are quickly learning that many social networks can also be used directly for work purposes.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.

JKL industries is an Australian owned company selling forklift, small trucks and spare parts to industry. They also have a division which leases forklifts and small trucks on long term leases over three months. The company’s head office is in Sydney and JKL has branches in Brisbane, Melbourne,

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

The introduction of social media platforms has expedited communication (Ellison & Boyd, 2008). These sites enable individuals to create a personal or professional profile. Social media platforms such as Facebook, Twitter, YouTube, and Instagram have changed the way people communicate with each other. Lee (2010) noted that social media has come to be vastly popular for common people. This is because it allows individuals to deliver content or interact with it. Many organizations, such as healthcare, higher education, and government agencies utilize social media as a communication tool (Antheunis, Tates, & Nieboer, 2013; Waters, Burnett, Lamm, & Lucas, 2009). Recently, Cooperative Extension has utilized social media to build relationships with clientele and deliver educational programs, but this utilization is still not on a large scale (Kluchinski, Kinsey, Komar, &

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

We use technology as the number one means of communication, and social media has made communicating with each other even easier. We have the ability to

Identifying the major that pose a deterrent as to why companies do not embrace social media is comprehensive. In our case study, three distinct issues are raised. Those include low adoption rates by employees, cumbersome features that employees never use, and difficulty to measure the impact that social media has to productivity.

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.