THE IMPACTS OF MARKETING MIX ELEMENTS ON SALES AT HAWASSA MILLENNIUM PEPSI COLA FACTORY

7147 WordsApr 20, 201429 Pages
CHAPTER ONE 1. INTRODUCTION 1.1 Back ground of the study Hawassa millennium Pepsi cola plant is found in the southern region of Ethiopia On the southern edge of Hawassa city. It is established on the area of 2500 m2 adjacent to Hawassa Textiles &Hawassa cheep wood factories. It is licensed under MOHA soft drinks industry as 7th plant of its sister companies. In 1999 the foundation of the plant was laid and completed the whole building as well as machinery erection in august 2007 to start production. The plant was inaugurated on September 03/2007 & start producing its licensed products namely Pepsi, Mirinda Orange, 7 Up, Mirinda Tonic & Mirinda Apple for its customers officially. Honestly speaking, no organization exists without a…show more content…
To review the marketing activities of the company. To see the strength & weakness of the company in the area of marketing. 1.4 Significance of the study The need for this study is in order to observe & analyze the impacts of marketing mix elements on sales & marketing & it’s worth while to the millennium Pepsi in such away that it helps in fostering & strengthening the existing marketing activities & making them more workable there by tightening the gap that may expose the company for failures. It also suggests the company what its marketing activities should look like to develop the existing market share it had. Further, the study is an important starting point to other young student researchers who want to conduct a research on the same topic, even as a model & reference material on different topics, it also experiences building ground for student researcher. / Who is interested or willing to review in same field of study/. 1.5 Scope of the study The study is delimited or confined only to Hawassa millennium Pepsi cola factory from which the necessary data is collected & the study is conducted. The study will be conducted only to see the marketing mix elements impacts on sales positively or negatively. 1.6 Limitations of the study The limitation of the

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