THESES

The Philadelphia Phillies have been a staple in Major League baseball for over 120 years. The Phillies are one of the League’s oldest teams dating back all the way to the year 1883. Over the years the Phillies have acquired many accolades and accomplishments; although the Phillies are a decorated team for many positive reasons they have also become the league’s most losing team, with over 10,000 losses. Although the Philadelphia franchise may have the most losses in any professional sport, whether it is football, basketball, or soccer, they have had many playoff runs and even a few World Series appearances. Throughout the winning and the losing seasons the Phillies have had some very good players, which went on to be a Hall-of-Famers, while many of the players were mediocre at best. Although not all of the players that played in Philadelphia were good, they had heart and drive to not let the rambunctious fans in Philadelphia not get the best of them. Whenever a family goes to one of these baseball games, the game may not be the center of attention for the kids or even the adults with the most entertaining mascot of all the Phillie Phanatic dancing around and being goofy in front of 20,000 people in the stands.

The market opportunity identification is sports games services and the objective is to increase ticket sales. The strategy is to differentiate the Pirates in order to increase ticket sales. This will be done through an increase in game entertainment, personal selling, ticket prices, and an increase in events. Pirates will employ three basic customer strategies; customer acquisition (getting customers), customer retention (keeping customers), and customer revenue growth (increasing revenue per customer). Using new market segment will assist in the increased ticket sales. New market segment refers to pursuing customer acquisition methods to target new market segments, this will be done through product (in-game entertainment) and ticket prices. New Market Segment will be used in order to acquire customers from new markets with the unmet need of entertainment. The goal will be to grow revenue per customer by expanding into new areas.

| According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer

Having been tasked with developing and implementing a comprehensive marketing and promotional strategy for the Staten Island Yankees, the Class-A short season affiliate of Major League Baseball's famed New York Yankees, the first priority would be to conduct a thorough appraisal of the organization's current situation. Playing within the confines Richmond County Bank Ballpark, a 7,171-seat waterfront stadium on the northernmost tip of Staten Island, the team recorded a total attendance figure of 192,568 in the 2011 season. This figure means the average Staten Island Yankees game drew only 5,663 fans, or just 79% of the ballpark's capacity, which is unacceptable to say the least. Last season was even more disappointing in terms of local support for the team, and as the Staten Island Advance recently reported "Staten Island has seen an estimated 30 percent drop in reported attendance from a year ago, dipping to 3,934 fans per game through the first 22 home contests compared to 5,663 per game during the 2011 season" (Waggoner, 2012). After a 30-45 finish in last year's regular season, in conjunction with the MLB Yankees roster deterioration over the last offseason, it is reasonable to expect a decrease in attendance similar to the 30 per cent loss seen last year unless a concerted effort is made to revitalize fan support and rebuild the Staten Island Yankees brand. The following sales and promotional strategy report will

     Professional sports, like most of our popular culture, can be understood only partly by through its exiting plays and tremendous athletes. Baseball and football most of all are not only games anymore but also hardcore businesses. As businesses, sports leagues can be as conniving, deceitful, and manipulative as any other businesses in the world. No matter what the circumstances are, it seems that Politicians are always some how right around the corner from the world of sports. These Politicians look to exploit both the cultural and the economic dimensions of the sports for their own purposes. This is what is known in the sports industry as “playing

Nowhere in the country is he more popular than in Seattle, where he is considered the savior of baseball in the city. In the 1980s, the Mariners were a historically moribund franchise playing in the crumbling Kingdome. Prior to his arrival, the Mariners had been seriously considering a move to Washington DC, but that all changed once Griffey came (Fort, 2000, p. 313). His exciting style of play immediately attracted fans and attention to the franchise (Caple, 2010). In 1995, Griffey led a miracle rally to the Mariners first playoff appearance in decades (Reader, 2010), and capped the season by scoring the game winning run to defeat the New York Yankees in the first round (Schaefer, 2003, p.6). His rise rejuvenated baseball and the city in general, leading the building of the new stadium, Safeco Field, dubbed the “House That Griffey Built”.

If you want to have the whole country at your side even if you don't win games, call the Chicago Cubs.

Koppett, Leonard, and David Koppett. Koppett's Concise History of Major League Baseball. New New York: Carroll & Graf, 2004. Print.

Back in 1958, a man by the name of Walter O'Malley moved his professional baseball team from Brooklyn to Los Angeles. Although Walter didn’t know it yet, this move would affect the professional sports league in two significant ways. First, it expanded the market for professional sports to cities on the west coast in states like California, and Washington. Second, the relocation also altered the relationship between sports franchise and their communities.

The more popular teams such as the New York Yankees, Chicago Cubs, and New York Giants helps the less popular, and weaker teams through playing these larger teams. These less popular teams made profit by ticket sales at the gate, because more people were attracted to watching the big teams come to their stadium and

After an eye opening come across after the Los Angeles Dodgers spent nearly two billion dollars just on sales at the ballpark, the Bloomberg News spent nine months gathering and evaluating the numbers and statistics behind the business to in fact to see how much goes on behind the diamond. To put it into perspective, most fans of baseball would believe that whoever would win the World Series on any given year, that they would in fact be the most valuable team in baseball. In point, that is the total opposite. You

The 2016 MLB season has seen a lot of great teams rise to the occasion and shine like champions, but only one team will be crowned the champion. We have made it to the final quarter of the season and some teams are nowhere to be found and other teams seem almost ready for the postseason. At the half way mark of the season, teams like the San Francisco Giants and Chicago Cubs, were the favorites, but that has changed. There are new teams in the race like the Cleveland Indians, Texas Rangers, and Los Angeles Dodgers. Not to mention teams like the Toronto Blue Jays and Washington Nationals that might not be getting as much attention, but are definitely in the conversation for favorites to win the World Series. Unfortunately, a lot of teams have started to decline, maybe because of injuries or simply they haven’t been playing as well as they did in the first half. Teams like the Kansas City Royals were supposed to defend their title, but inevitability fell short of that and are now in 3rd place in the AL Central with 9.5 GB of the Cleveland Indians. There have been many storylines and there will probably be more regarding the rise and fall of teams until we reach the postseason.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.

When I was put to work the fan services booth, at first it seemed to be an easy to task. We were to work with the promo team and get fans to sign up for on field game promotions that the Jackals have in between innings. There is about 8 in-game promotions that usually require at least 2 and up to four fans to participate in. The winner will win prizes based on the promotion they sign up for. We are required to set up the fan services booth that is placed behind the press box located near the entrance of the Arena. We set up pocket schedules, brouches provided by groups, and information for upcoming promotions during the season (Star Wars Day, Christmas in July, Halloween, Camp Day, and Boy Scout Sleep Overs). We need to requite enough fans