TLC Bridal Boutique

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

For the social media campaign to match TJ’s culture, the company should emphasize on “artsy”

How Victoria’s Secret Became a TNC TNC’s or Trans National Corporations are companies, or entities, that conduct operations vital to their success, in two or more countries (Richet, Delteil, & Dieuaid, 2014). The growth of TNC’s became possible with the expansion of the free market economy as well as the growth and advancement of technology and the Internet. Globalization has also contributed to the rise of these entities, which are sometimes also known as Multi-National Corporations or MNC’s (Richet, Delteil, & Dieuaid, 2014). Victoria’s Secret is one of these entities.

Build relationships. One of the important aspects of Social Media is building relationships with followers, important groups and influencers. We recommend creating a list of target press, analysts, customer groups, industry groups, partners and other influencers. One of the key goals is to start conversations and create/nurture interest in your skills and services. This is a key area where we recommend some additional strategies. While social media can generate some B2B leads, its strongest potential lies in helping to nurture leads and move them down the funnel.

Carol’s fashion designs, handed down by many generations, it offers popular brands of clothing, this store is affiliated with many well known designers, it is also associated with national and local facilities, stores. This store is located with a stretch of other stores, our main store is located in Chicago, Illinois on the North Side.

All in all, social media marketing will not work for your company if you don’t take time to provide value and engage with your consumers/fans on

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

When using social media in an innovative way to resolve a risk to your client 's reputation or build your own reputation, the first thing you establish is the audience. If you represent a large company or client you should already have a base audience, so you only need to seek new audiences, if you are looking to expand or diversify your audience. If you’re trying to establish your product with a regular audience or expand your audience, you should commence by looking at the people that follow your company through social media and track sites they view and pay close attention to on related pages. As Dr. Susan Grantham postulates in her lecture “You should start by looking at what people are paying attention to and provide to that. This technique will bring the audience into your content. (3521LHS Module 3, 2016)”

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

To create a community of Louis Vuitton by connecting millions of the company’s clients through the social media platform.

Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This makes it hard to drive success through social media. It doesn 't have to be difficult when you have a winning social media strategy. Most businesses can see an improvement in traffic as well as sales through a focused social media marketing strategy.

Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, “The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a little while and focus your complete attention on the buyers of your products”(Scott, 2013). Another important step to closely consider when creating a marketing strategy for a business is to utilize is to market through a specific social media platform to find a target audience or buyer. This will aid in understanding what the buyer wants and finding a way to satisfy the buyers wants and needs with the product the business sells. It also helps to keep realistic and attainable goals in mind to keep the marketing plan and strategies used on the right path and in identifying target buyers and consumers. Choosing a specific platform is a great strategy since different consumers use different social media platforms. Small business can use platforms as a strategy since each platform has different qualities and can make it easier and bring more success to the business if the platform is the best fit for the companies’ products.

These days, many millennials value uniqueness and as a fashion boutique, we owe it to ourselves to follow the desires of the customers.

We will initiate our business in January, 2015 as it is the start of financial year as well. We will start our business from New York as it will also work as our headquarter city. But we will expand our business from city to city starting from New York to California and then Los Angles. As these cities have more diversified population, we will attract more customers and ultimately strong customer base. We will work slow as we believe in gaining trust of customers. Due to the fact that it is the start of the business, we will use social media to advertise our clothing. We will make Facebook page as it will be main source of advertisement. We will also use it for getting feedback from customers. It should also be noted that since we do not have any current outlet due to lack of financial resources, we will start operations of our business through Facebook. We will use it to update our products and provide deals and prices of products as well. We started our business after complete marketing research which included surveys form females belonging different sectors of society like schools, offices and universities etc. they gave us opinions about type of clothing they want and the price range in which they want clothes. After analyzing results with actual marketing data, we conclude