TV Watching Impact E-Commerce

The television industry is one of the most rapidly changing media industries to date. Its evolution from black and white, to colour, to digital and now three-dimensional viewing, there is nothing slow about its development. Focusing particularly on commercial free-to-air (FTA) television, the FTA television industry plays a critical role in the Australian ecosystem. Due to its free delivery, it generates $3.2 billion per annum in economic and advertising surplus (Venture Consulting, 2015). This is why the value of commercial FTA television to the Australian public remains high whereby FTA television is watched by more than 14 million Australians daily (Free TV Australia, 2014). However, television nowadays is much more than a medium of entertainment and information. It is also used as a method for engaging in social interaction (Morely, 1986, p. 22), and this digital divide of interaction is what harms the television industry. The launch of streaming services not only confronts the traditional ‘linear’ TV format by allowing users to select what they want to watch and when they want it, it also broadens the offering to almost any device (Spooner, 2015). The research methods in the television industry despite its strength as a medium, must however, walk hand in hand with the fast progression of new technology and challenge the rise of digital omnivores.

In this documentary, PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups, to targeting individuals and smaller segments. With so many messages being transmitted through the media, the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore, marketers need to market to only those who really want to hear the message, and to get those people that hear that message, to have an emotional response to it.

Television advertising has been a staple for companies since its start in the 1940’s. According to a 2016 study done by Nielsen, the average American adult watches five hours and four minutes of TV per day. Five hours is a large chunk of time to spend watching “the tube”. Companies are aware of this and try to capitalize on this opportunity as much as possible. Additionally, large scale broadcasting events such as the Superbowl and the Oscars are ways for companies to reach more widespread audiences than on a daily basis. These events are key in contributing to some businesses’ yearly revenue.

First, the author claims that since T.V. isn't as popular as it used to be, kids are going on other devices and watching things on Netflix and Youtube. The author states that "They use phones and tablets to watch the video-streaming apps of their liking." There are standouts like Instagram, Youtube, and Netflix. These distractions lure in kids, tweens, and teens onto small screens on mobile devices. There is so many distractions like mobile devices that T.V.´s don´t even seem to matter anymore.

The landscape of television has undergone major shifts over the last five years. In 2013, cable companies like Time Warner and Comcast, pulled over 100 million subscribers (Udland) total subscribers. By 2015, that number dipped below 100 million subscribers decreasing by one percent (Udland). In 2013, streaming services like Netflix, Hulu, and Amazon, totaled over 40 million subscribers (Udland). By 2015, they saw a 30 percent increase in subscribers (Udland). While cable still holds dominance in the market, the latest trends have shown that streaming services will overtake them in the near future. Streaming services’ surge in popularity is a result of having a product that provides a superior alternative to cable that accommodates the customer.

According to the United Nations Report, 1.5 billion Internet users are male, while 1.3 billion are female. This statistic supports our decision for choosing this specific medium. In Media Mark, we searched both Other Regular Soft Drinks and Sparkling Water. We compared the two reports and selected the highest reach/index numbers. The vehicles we found specific to our target audience are iTunes, which has a reach of 35,600,000 and an index number of 135, ESPN with a reach of 36,455,000 and an index number of 111 and iHeart Radio, which had a reach of 12,771,000 and an index number of 117. Other websites that we considered but did not choose were Pandora (46,726,000/109) and NFL (17,898,000/110). From this research we were able to determine that our target had an interest in music and sports. This further supports our decision to place a larger emphasis on radio.

With modern devices, it seems like the younger generations are watching T.V less and less. Instead, they are leaning more towards new technology. In the article "Move Over Cable TV, Kids are more Interested in What's on Small Screen," by Jennifer Van Groove, the author claims that the minority prefers using streaming apps on handheld devices rather than watching shows or movies on television. First, watching shows on streaming apps is more convenient than watching T.V. Before children watch television, they have to find something to watch and that can be time consuming. The younger generations enjoy watching shows on handheld devices because there is more options than on T.V and the choices of things to watch are greater. It seems to children,

Although what Ashley Hovey spoke about, the industry of technology and media, is not necessarily in line with my professional interests, it is definitely aligned with my recreational interests. Like many millennials, I am an avid watcher of on-demand streaming services like Netflix/Hulu, and an abandon-er of television. With the growing popularity of non-traditional media sources, there has been a mantra amongst millennial news sources that the medium of TV is dying Thus, it was incredibly interesting to hear Ashley’s perspective, as a person who works in TV, on the state of the industry. For one, it was surprising to hear how important advertising revenues are to big companies like Comcast. Although I knew that advertising revenues are high, I did not know that they are Comcast’s #2 source of revenue and in turn, a lot of its initiatives are aimed towards optimizing ad gains.

TiVo is one of the many digital video recorder systems that is used to record an individual’s favorite television episodes and or series. Using this type of recording system eliminates the interruptions that one would have while watching the program live e.g. commercials. Furthermore, with this option, customers have the ability to utilize many different recording features such as pausing, fast-forwarding, and playback. By TiVo implementing these features, it is solely creating a unique and customized television experience for their customers. The company has many factors that facilitate its adoption. These factors include customer accessibility, which views the idea that individuals can access their desired content at their own convenience rather than having to watch when it airs. Based on the target audience being individuals that own televisions, which are primarily adults 20+ who are in the work force, the idea of having this service is very accommodating for someone with a strenuous schedule. Controversially, there are factors such as age that also limit the adoption of this system. As this system is more technically

The rapid growth of on-demand digital streaming as well as user-generated video sites has transformed the way Americans consume media. Online video streaming has quickly become a multi-billion dollar industry with companies like Amazon, Hulu, Facebook, YouTube, and Netflix, which valued at fourty-two billion in 2015, generating large quarterly profits. This entertainment landscape not only provides an endless buffet of choices that are instantly accessible at the touch of a screen or remote control, but it has also contributed to the prevalence of binge watching. A 2015 survey conducted by TiVo revealed, that among its subscribers, 9 out of 10 people regularly engage in “binge viewing”. Deloitte’s 10th annual Digital Democracy Survey identified binge watching as a common habit, with 70% of respondents binge watching an average of five episodes at a time, and almost 31 percent binging on a weekly basis. Binge watching has quietly become a common, and even

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.

Digital media has had much influence on the field of e-commerce in today’s business environment in the US. Initially, it was not easy for individuals to buy products

The impacts on the Film and Television industry by discussing the positive and negative socio-economic effects of streaming services and pay-tv on sectors such as retail, exhibition and free-to-air television.

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.