Taco Bell Case Summary

Television advertising for the launch included the popular commercial “Road Trip”, which shows a true story of a group of friends traveling across the US to be one the first to get the samples. The IMC strategy enjoyed instant success; the company sold over 100 million Doritos Locos Tacos in the first 10 weeks from launching. Taco Bell next launched its Cool Ranch Doritos Locos Taco. The company, in partnership with Frito-Lay, used an IMC strategy that included radio, outdoor, retail, TV and online advertising as well as public relations and social media promotions. Paid and earned media is what they use a lot of to advertise their brand. They want to reach consumers digitally because this is how the majority communicate rather than face to face. The company was quick to realize consumers are on social media for a majority of their time and they even sleep with their phones next to them creating a huge emphasis on their digital

The breach of contract filed by McDonalds against Simon Marketing was eventually tossed out of court as the US District Justice ruled the case did not belong in federal court. Simon Marketing filed suit against McDonalds on October 23, 2001 asking for 1.9 billion in damages on charges of fraud, breach of contract, breach of licensing agreement and defamation. Simon Marketing alleged that by keeping them in the dark during the nearly year long FBI investigation, McDonald’s ran a fraudulent campaign to intentionally destroy Simon for its own public relations and financial benefit.” (Anonymous, 2002, para. 3-6).

CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing campaign. CMG also competes with other food chains which offer healthier ingredients in their menus such as Qdoba, Panera Bread and Moe’s Southwest Grill. So in order to increase visibility over their competitors an ad campaign is advisable.

I huffed and puffed as I arrived at the Taco Bell counter and ordered the Triple Bacon Double Cheesy...Taco...Delight. I looked at the boy's hand being held out as if he was waiting for something, then my brain clicked...the money, I mean of course the money!

In order for a company to successfully advertise their product, they must create an advertisement that contains effective devices that persuade their audience to purchase their product. Taco Bell, a well-known fast food Mexican restaurant, did so in their commercial that advertises their returning item, the Rolled Chicken Tacos. Throughout the commercial, Taco Bell targets multiple audiences such as fast food consumers and parents who feel overwhelmed. Targeting fast food consumers is a given, but Taco Bell targets parents by setting up a scenario. In summary, two couples run into each other at the park, and the guy who is eating the rolled chicken tacos is forced to choose between eating the tacos or holding the other couples baby.

On April 19, 2011 the lawsuit against Taco Bell was terminated. The California woman renounced the lawsuit willingly. Nevertheless, Taco Bell did not change their products, ingredients, or publicizing their sales plummeted because of the lawsuit. The lawsuit insisted that the court order Taco Bell to accurately label their products as taco meat filling to make the community cognizant of the accurate content of their food. Taco Bell contradicted all of the accusations about their beef being falsely publicized. The lawsuit lasted for two months and Taco Bell had to pay out three to four million dollars to repair their

Most advertisements are designed to sell a good or a service. The Scarecrow, a rather artistic advertisement from Chipotle Mexican Grill, has a similar aspiration. This advertisement, however, wants to sell the idea of Chipotle. The scarecrow’s path from supporting the devious industrial food corporation can be paralleled to the evolution of Chipotle’s business model. The United States is filled with industrial fast food restaurants that operate similarly to the Crow Foods Incorporated in the advertisement; they used mass produced animals that are exploited for their products. A well-known member of this system is McDonalds, who at one point owned Chipotle (Mathews). The idea behind Chipotle is practically the opposite of McDonalds: it

“Five Guys was The Place to get a fresh, juicy burger … between fresh-baked buns.” (“About Us”) In their hamburger buns is nothing weird like Ammonium Sulfate (a chemical which is made as a result of steelmaking), which is in the hamburger buns of McDonald’s, or Azodicarbonamide, which is “banned in the EU, Singapore, and Australia”, and is in the hamburger buns of both McDonald’s and Burger King (Martino, "This Is What's REALLY In A McDonald's Hamburger."; "Burger King Nutrition

1. There has always been a suspicion that Taco Bell and other fast food restaurant are using more fillers than actual meat in their products. Prior to the “Thank You for Suing Us” ad Taco Bell’s responses to their criticism was minimal. Once Taco Bell got sued they had to step up their game because the media was making this a huge ordeal and Taco Bell was at risk of losing customers and their credibility. 2.

According to Taco Bell's website, the company made a study first before they finally made a decision to make the breakfast meal for just $1 available to the public. They found out that 84% of the general population is more likely to shell out $1 for a meal than any those that cost more than a dollar. Meanwhile, 80% of Americans want to have a breakfast meal that involves bacon.

Taco Bell actively participates in social conversations with fans and brands. They have an absolute talent for engaging, with their consumers as well as other brands. The team has achieved a balance of prearranged and spontaneous satisfied shared in real time. They have relied on the mixture of paid, earned, and owned media to accomplish this task. Engaging with t their consumers seems to be one of the key aspects of their approach (Lacey, 2015). Taco Bells website (www.tacobell.com) explains how they display interest based advertising using information gathered about their consumers over time across multiple websites or other platforms. Interest based advertising or online behavioral advertising includes ads served to the consumers after they

In the article, “Hamburger Chef Jamie Oliver Proves McDonald's Burgers Unfit for Human Consumption,” it states that, “Fatty parts of beef are washed in ammonium hydroxide and used in the filling of burgers.” This proves that they won’t even wash it in water or a safer material. In the article, “Hamburger Chef Jamie Oliver Proves McDonald's Burgers Unfit for Human Consumption,” it says that, “Consumers may not know when the chemical is in their food.” This even shows that they won’t even tell their customers about how their food is produced.

This case study is about Chipotle, a young fast food company. In 2012, Chipotle has shown a successful performance with its Grills. Following the path, Chipotle is building a new project which is the ShopHouse. The ShopHouse predicated on much the same strategy with the Grill but it had

Throughout the years, there has been an incredible amount of speculation as to what ingredients are being put into the food we consume. The same food manufactured by major food corporations that can only be approved by the FDA. There are many techniques that these food corporations can use in order to gain consumer loyalty, but the main focus is the way their advertising works. Along with these advertisements, comes a target market as well. The food industry is constantly in speculation because there are always new foods that corporations want approved to sell. Some of these businesses are part of the fast food industry and others are international food companies that sell their products around the world. As adults and parents, we need to

Fast food company’s pride themselves on making orders and food in a timely fashion as well as providing high quality food and an atmosphere for all, but what happens when a huge crisis happens and it ends in lawsuits. In this article, I will discuss Taco Bell’s 2006 E. coli crisis and how it came to be a crisis for the company. Next I will discuss some of the actions Taco Bell took to manage the crisis once it escalated and how the company approached to handle the crisis. In other words, did they do it great or poorly. Lastly, I will discuss how certain theories relate to this E. coli disaster that affected dozens of people and hurt business.