Taco Bell Commercials

Subway is a well know fast food chain. One of the factors that made them known is due to the advertisements that they plug in the worldwide television. One of their commercial in 2012 is about their “Turkey & Bacon Avocado Foot long” where a guy named Michael was having a thoroughly training and his mother came in with the said foot long. This is a good commercial that may influence the viewer. However, this contains some logical fallacies, like false cause and appeal to emotion that made the commercial to be unbelievable.

Some companies like to tap into your emotions to make you feel sad or happy about something. Other companies make you laugh or make a reference to something you may know. The Turbo Tax commercial tries to persuade you to buy their product by making a reference so something that is well known and funny. The Snickers commercial tries to persuade you to buy their object by using part of their famous quote, and a humorous commercial. Companies are smart, and know what makes people want to buy/use a product.

Commercials have changed their length in a beneficial way over the past 50 years. In 1950’s the Coca-Cola commercial was over a minute long and throughout the video was boring and too long to overall keep the audiences attention. This same pattern continues throughout the 1960’s however in the 1970’s there was a significant change where the commercial was only 30 seconds long. These shorter commercials continued up until today and the reason for that is simply, attention. When the commercial is long and dragged out too long you lose the

On cable nowadays, whether you’re watching a movie or a TV show, there are about four to five minutes of commercials. Most commercials were seen on tv consist of new reality TV shows. If not new, it could date back to the 1940’s. Although, the shows that were airing years ago were much less indecent. It honestly seems that reality TV continues to go downhill.

Briona Enny, I find your discussion very interesting. After reading different submissions from our other classmates, I realized that almost everyone found that because the commercial was funny, it cannot be taken seriously. Every year during the super bowl almost every commercial is funny and they put out fairly accurate information. I feel companies put humor in commercials as a positive marketing strategy with no intensions on confusing their customers. I think you were spot on when you said “Mr. Leonard should have looked into the situation as a whole a lot more than he did when he started raising funds and spending money to receive this Jet.” Unlike “Mr. Leonard” PepsiCo put a lot of thought into the commercial. I think PepsiCo fully understood

The target market is likely individuals who are old enough to have a family. You can extrapolate this from the commercial because such individuals would identify with the content in the commercial.

Imagine sitting on your couch, watching your favorite show on T.V., and all of a sudden, it goes to commercials. Your waiting and waiting and the commercials just don’t stop. It’s been at least 6 minutes and you're wondering why these commercials are so long. When you are watching a show and it says its 1 hour long, it's actually in reality 35 minutes longer because of all the commercials. I believe that T.V should have less commercials.

It seemed as if Taco Bell was not worried about the filing against them and they were well prepared to get everything settled. The Taco Bell campaign was added to several newspapers with the headline stating, “Thank you for suing us”. (Crandall, W, Parnell, J. & Spillan, J., 2013). The response was in a positive way. The company shared a five-paragraph letter, a 1:32 video that explained how their beef is prepared and what it contains. Twitter was involved with the campaign using #beef as a hashtag. #TacoBell was also used as a hashtag. It was obvious that Taco Bell crisis management team was well-organized and was prepared for a crisis. Not all organizations are this fortunate which helped Taco Bell to make history. The crisis did not make

In the “Girls Shopping State Farm TV Commercial” the scene is set with two women and a retail store shopping when they both see a purse. The first woman is able to buy the purse because she saved money by purchasing State Farm insurance. The other woman cannot buy the purse because her insurance company is expensive. The consumerism message is by buying inexpensive State Farm insurance a consumer is able to afford their expensive wants. In the” Super Bowl 2011 Commercial Pepsi MAX: Love Hurts” A wife continuously intervenes when she catches her husband eating junk food using different methods but smiles when she witnesses her husband drinking the zero calorie Pepsi Max soft drink. The consumerism message simply states it is healthier to drink Pepsi Max soft drink than to eat junk food. Both commercials are intended to be funny but there are implicit stereotypical racial themes.

Recently, Taco Bell had a commercial on the VR (Virtual Reality) headsets which people could win if they bought a $5 Big Buck Box. A person from the future warns the teenager buying that box that he will be the first person to get a Play Station VR. Then everyone will have it and they become so plugged in that they won’t notice an alien invasion. The kid then ignores the warning and sees that his phone says he won the Play station VR headset and the man from the future leaves. Whiles the future man’s message was obviously supposed to be humorous and very unrealistic, it isn’t as crazy as one might think. In 1998, there was a book written by Neil Gabler called Life the Movie: How Entertainment

Most TV commercials are not worth watching. They are advertising about drugs, food, and insurance which I do not care for. Commercials came so often that disrupted the TV shows we watch. I do not pay attention to them TV commercials; therefore, they have no effect on me. They only have an affect on the people who pay attention to them and allow them to get in their mind.

In the commercial break there were a total of six commercials. Ranging from a toy commercial to a commercial selling insurance. Now I expected the commercials just to target the children audience. If a child not only sees a toy commercial, he will want to tell his parents about the toy so that in hopes they might buy it for him or her. As well as want to watch the show not only for the show, but to watch the show for the commercials as well. However, there was only one toy commercial.

Food advertisements are shown everywhere, they can be found on a billboard on the way to work, or simply pop up while watching youtube videos. For the most part viewers and listeners do not over think the message of the advertisement, some of them only view it as pure promotion for sales. Although, if people were to take the time and further analyze the advertisements, which are presented on a daily basis, they will notice that food advertisements have a deeper meaning or in other words a set agenda. Viewers should notice that food advertisements provide accessible food, promote gender roles to food and aim for the idea of more for less.

“A good advertisement is one which sells the product without drawing attention to itself.” David Ogilvy an advertising typhoon and founder of Ogilvy & Mather, basically states commercials want you to buy their product without focusing on it as a whole. Marketers want to sell their products by showing consumers things they like and relating it to the product. All advertisements have two agendas one to sell their product and two, to give a message. Sometimes those messages are positive and made to make an educational message. Sometimes the message in advertisements are negative and make implications; tons of people don’t agree on or aimed to target a group of people because of race. Making these negative implications causes conflict between the seller and the audience. Which loses the whole point of the commercial, to sell a product, so why imply them, to begin with? The commercials Popchips and Mountain Dew were very similar in showing negative messages, but both had different ways of portraying it.

In the case of the informative and explanatory commercials, the customers were able to see the supposed benefits that the medicine will bring to them. As a result, they were able to make a more informed decision to buy the product. As such, these informative commercials were more successful than the humorous commercials.