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Taco Bell Company Essay

Decent Essays
Taco Bell Company- Strategic Plan

Corporate Mission and Goals
Taco Bell was founded in 1951 by American Entrepreneur Glen Bell. Bell was the very first person to introduce Mexican food to the fast food industry (1). He was born on September 3, 1923, in Lynwood, California and served in the Marine Corps during World War II and returned back to California after his service (2). He then opened and sold his first take-out hot dog stand called Bell's Drive-In, by 1952 (2). During his travel Bell grew a love for Mexican food and he began selling tacos from a side window starting at 19 cents (2).
Mexican tacos usually were soft and Bell came up with the crisp taco for fast food ease and proved to be successful. Bell partnered a restaurant and opened three “Taco Tias” in the San Bernardino area (2). “Wanting to grow, Bell sold the restaurants, forming a new partnership that opened four El Tacos (2).” Bell wanted to do business solo, so he sold the El Tacos to his partners and opened the first Taco Bell in 1962 and franchised his business starting in 1964 (2). Taco Bell has grown to become the nation's leading Mexican-style fast food restaurant chain and Bell eventually resigned as Chairman of the Board in 1975 (2). In 178 Bell sold the food chain restaurant to PepsiCo, Inc (2). On January 17, 2010, in Rancho Santa Fe, California, Bell passed away (1). The company continues to grow and expanding locally and internationally.
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They have kept the relevancy of the community and has outreached globally as well servicing areas such as Columbia, Cyprus, India, Philippines, Spain, United Kingdom, Korea (3) Taco Bell is has a foundation and grants helping people in
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