Taco Bell: Digital Coco's Resturant Social Media

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

We should be a part of our customers' lives and in the communities in which we serve” (Chick-fil-A). Chick-fil-A has used social media as a tool to advertise their brand and their charities. With over 35,000 social media mentions a month, the company is capable of crafting their branding and image in a matter of minutes (digiday). As of last year, a company that’s main product consists of a chicken sandwich topped with a slice of cheese and single pickle, has been able to amass 7.5 million Facebook followers and 335,000 Twitter users listening to their posts! (digiday). Chick-fil-A has a direct media line to their customers and those customers have reciprocated with a loyalty that rose to the level of listening to them at home or on their smart phones. Pretty remarkable for a quick service restaurant establishment started in an Atlanta

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

Imagine having access to 1Billion potential customers or even 500 million; what an amazing benefit this would be to Cameron?s Coffee in the world of advertising. There is technology available to give Cameron?s Coffee this type of exposure. My proposal for Cameron?s Coffee is to use two platforms of Social Media to get the type of exposure you need for your company. The first platform I propose is Facebook which currently has 1 billion users. Two features of Facebook that we will capitalize on are Facebook advertising and the Facebook pages. The second platform I propose is Instagram with 500 million users. (Smith, 2018) Two features of Instagram that we will capitalize on are the free Instagram tools and creating the interactive hashtag. In this report, we will look at each platform along with ideas within the platform that I am proposing and discuss why they will benefit your company. We will also review social media and social media

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

This week’s top social media influencers of Whole Foods were not industry leaders or brands sharing health, food, or local content. They are people, some who have larger followings, who utilize the grocery store.

Taco Bell used social media to help with a crisis issue. In 2011, an upset customer filed a lawsuit against Taco Bell stating that the company’s beef did not contain one hundred percent beef. According to the customer, it was more of a filler rather than beef. (Crandall, Parnell, Spillan, 2013). When the lawsuit got out, it caused a big crisis on social media. Taco Bell had met with their crisis management team to discuss how they should respond. It was suggested to use social media to address the crisis, which involved their crisis communications strategy, they called it “Tacogate” (Crandall, Parnell, Spillan, 2013). Taco Bell used other media outlets such as the Wall Street Journal, the New York Times, and USA Today to name a few (Crandall,

Subway is currently pushing a “fresh start” campaign that promotes the freshness and quality of their menu items. This approach is straightforward, and is portrayed on Twitter with pictures of crisp vegetables, premiums meats, cheeses, and handcrafted bread. Additionally, Subway uses the stories of courageous individuals/animals who have received “fresh starts” on life to entice customers. Unlike Subway, Jimmy John’s (Subways closest competitor) uses an entirely differently approach to gain customers. Jimmy John’s Twitter page is fun and youthful; they use witty memes, pictures, and customer’s tweets to promote their restaurants. Their marketing strategy, though simple, is cheaper and less complex than the professional advertisements used

Digital media is becoming powerful in the way grocers are communicating and engaging with consumers today. The use of paper, leaflets, newspapers and posters or it can be known as ‘‘traditional advertising’’ is now being switched to digital media platforms. Millennials are utilising digital platforms such as websites, apps and social networking sites as a new way to advertise (The Voice of Food Retail, 2016). Aldi uses Facebook as a form of promotion for advertisement purposes and to increase their brand awareness by providing incentives likewise inspiring followers to interact with their daily posts (Evonimie, 2015). Another social media platform used by Aldi is Twitter in order to interact with shoppers. By interacting through social media,

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012).